Mediatized media reception: The case of fictional entertainment programmes on German television

媒体化媒体接受：德国电视虚构娱乐节目案例

• 批准号: 260152357
• 负责人: Professor Dr. Udo Göttlich
• 金额: --
• 依托单位: Lehrstuhl für Allgemeine Medien- und Kommunikationswissenschaft
• 依托单位国家: 德国
• 项目类别: Priority Programmes
• 财政年份: 2014
• 资助国家: 德国
• 起止时间: 2013-12-31 至 2015-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/260152357?language=en
• 关键词: Mediatized; media; reception; case; fictional

The selection and reception of fictional entertainment media on television is presently subject to change. As mainly older generations select televised entertainment media, such as series, feature films and television dramas based on an assessment in print media, this does not hold true for a younger television audience aged 14 to 29. This designated group. also known as digital natives uses other forms of TV program distribution (such as digital media libraries) and selects the content differently, namely on the basis of co-orientation through published digital reviews and recommendations, not by experts, but by their peers. In addition, with new forms of media technology, new habits of media reception come forth, wich can be found before, during and after the reception of a certain program, such as posting comments via social networks during the reception of a certain show. Nevertheless, a group of 30-49-years-olds can be found that show characteristics of both above-mentioned groups. The project therefore pursues the thesis that contemporary media reception is mediated. The new forms of reception and appropriation of fictional entertainment television of these three groups of users are fundamentally explored. The project is based in mediatization theory and audience research in the sense of cultural studies and extends these through a praxeological component. On this basis, different user groups are examined with regard to their media selection and appropriation practices through qualitative methods. Here, exemplary analyzes of the users of the above mentioned genres of fictional television entertainment to be performed. The media practices of the different groups practices before , during and after the reception are collected via qualitative methods. The sample size is in this case n = 20 per group. With the help of analytical qualitative methods of structure formation, the collected practices are processed and reflected with regard to the frameworks of the above-mentioned theories. The goal of the analysis is the fundamental appraisal of contemporary media practices of certain user groups. On a theoretical level, the results extend the works not only of the theory of mediatization by praxeological knowledge, but also complement the current media reception and audience research with regard to new practices of media selection and appropriation.

电视上虚构娱乐媒体的选择和接受目前正在发生变化。由于主要是老一辈人根据印刷媒体的评估选择电视娱乐媒体，如连续剧、故事片和电视剧，这对14至29岁的年轻电视观众不适用。这个指定的团体。也被称为数字原生代的人使用其他形式的电视节目分发（例如数字媒体库），并且不同地选择内容，即，基于通过出版的数字评论和推荐的共同定向，而不是由专家，而是由他们的同行。此外，随着新的媒体技术形式的出现，新的媒体接收习惯出现了，这可以在某个节目的接收之前、期间和之后发现，例如在某个节目的接收期间通过社交网络发布评论。然而，可以发现一组30-49岁的人表现出上述两个群体的特征。因此，该项目追求的论点，当代媒体接受是中介。从根本上探讨了这三个用户群体对虚构娱乐电视的新的接受和挪用形式。该项目以文化研究意义上的媒介化理论和受众研究为基础，并通过行为学部分扩展这些理论和研究。在此基础上，通过定性研究方法考察了不同用户群体的媒体选择和使用行为。这里，示例性地分析了要执行的上述类型的虚构电视娱乐的用户。通过定性方法收集了不同群体在接待之前、期间和之后的媒体实践。在这种情况下，样本量为每组n = 20。借助结构形成的定性分析方法，对收集到的实践进行处理，并在上述理论的框架下进行反思。分析的目标是对某些用户群体的当代媒体实践进行基本评估。在理论层面上，研究结果不仅拓展了媒介化理论的实践知识，而且补充了当前媒介接受和受众研究中关于媒介选择和挪用的新实践。