The management and economics of cross-border media communication. A study of the transnational relations between market structures and media management

跨境媒体传播的管理和经济学。

基本信息

项目摘要

The proposed project deals with economics and management aspects of cross-border media communication. The focus is on structural modalities of cross-border economic activities in terms of market structures and the management strategies of media companies. The analysis is based on a model integrating media markets and media companies.Structural relations between the procurement and distribution of media products and between management structures and the media organizations will be analyzed from an international comparative perspective. Three analysis will be combined: In a market analysis (1) we will measure the import and export of media products. An organizational analysis (2) will uncover the structures of media companies, while a management analysis (3) will focus on their strategies and operations. The country sample includes the U.S., the UK, Spain, Germany, Switzerland, the Netherlands and Austria, as well as one emerging market (Brazil, India, or China).We assume recursive relationships between market structures and management strategies. Thus, in a first step we will analyze the volumes of cross -border trade in media products in the procurement and the sales markets of information and entertainment. Based on this data we will, in a second step, analyze how media companies pan (strategy) and execute (structure) their cross-border transactions. In doing so common patterns of cross-border transactions should emerge.The project investigates different products (information vs. entertainment) on different markets (proximity vs. distance both economically and culturally) and different cross-border activities (inter -, trans- , multi- national, global activities). This allows us to answer the following questions: What is the volume and intensity of cross-border transactions in the sampled countries? Which market structures enable or constrain these transactions between countries? What are the preferred strategies of media companies in this context? How do they shape their cross-border activities in terms of strategies and objectives? How do media companies respond to structural changes in this context? Why do the companies engage in cross-border activities? And, what is the role of the media manager in these processes?
拟议的项目涉及跨界媒体传播的经济和管理方面。重点是跨界经济活动在市场结构和媒体公司管理战略方面的结构模式。该分析基于整合媒体市场和媒体公司的模型。将从国际比较的角度分析媒体产品的采购和分销之间以及管理结构与媒体组织之间的结构关系。在市场分析中(1)我们将测量媒体产品的进出口。组织分析(2)将揭示媒体公司的结构,而管理分析(3)将侧重于他们的战略和运营。国家样本包括美国、英国、西班牙、德国、瑞士、荷兰和奥地利,以及一个新兴市场(巴西、印度或中国)。我们假设市场结构和管理策略之间存在递归关系。因此,在第一步中,我们将分析在信息和娱乐的采购和销售市场中媒体产品的跨境贸易量。基于这些数据,我们将在第二步分析媒体公司如何pan(战略)和执行(结构)他们的跨境交易。在这样做的过程中,应该出现共同的跨境交易模式。该项目调查了不同市场上的不同产品(信息与娱乐)(经济和文化上的接近与距离)和不同的跨境活动(国际,跨,多国,全球活动)。这使我们能够回答以下问题:抽样国家的跨境交易的数量和强度是多少?哪些市场结构促进或限制了国家间的交易?在这种情况下,媒体公司的首选策略是什么?他们如何在战略和目标方面塑造他们的跨境活动?在这种背景下,媒体公司如何应对结构性变化?这些公司为什么要从事跨境活动?在这些过程中,媒体经理的角色是什么?

项目成果

期刊论文数量(5)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
Can digitisation help overcome linguistic and strategic disadvantages in international media markets? Exploring cross-border business opportunities for German-language media companies
数字化能否帮助克服国际媒体市场中的语言和战略劣势?
  • DOI:
    10.1177/0163443718787614
  • 发表时间:
    2018
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Von Rimscha;Möller;Nölleke-Przybylski;Altmeppen;Karmasin
  • 通讯作者:
    Karmasin
Mediale Grenzüberschreitungen : methodische Herausforderungen der Unterscheidung von international, multinational, transnational und global in der Medienökonomie
媒体跨境:区分媒体经济中的国际、跨国、跨国和全球的方法挑战
  • DOI:
    10.5771/9783845276885-215
  • 发表时间:
    2016
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Przybylski;Altmeppen;Güngör;von Rimscha;Karmasin
  • 通讯作者:
    Karmasin
A motivation-based typology of media companies’ cross-border engagement
基于动机的媒体公司跨境参与类型
  • DOI:
    10.1177/0267323119844416
  • 发表时间:
    2019
  • 期刊:
  • 影响因子:
    2.4
  • 作者:
    Möller;Nölleke-Przybylski;von Rimscha;Altmeppen;Karmasin
  • 通讯作者:
    Karmasin
What is a media company today? Rethinking theoretical and empirical definitions
今天的媒体公司是什么?
  • DOI:
    10.5771/2192-4007-2019-1-29
  • 发表时间:
    2019
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Karmasin;Nölleke-Przybylski;Altmeppen;Möller;von Rimscha
  • 通讯作者:
    von Rimscha
Value-Oriented Media Management
价值导向的媒体管理
  • DOI:
    10.1007/978-3-319-51008-8
  • 发表时间:
    2017
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Altmeppen;Hollifield;C. A. ;van Loon;J. (eds.)
  • 通讯作者:
    J. (eds.)
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Professor Dr. Klaus-Dieter Altmeppen其他文献

Professor Dr. Klaus-Dieter Altmeppen的其他文献

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