GRK 895: Information Engineering and Management - A Market Engineering Perspective

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The recent developments in IT exhibit that markets have been gaining substantial importance in almost all sectors of the economy. Differentiating from real market, electronic markets do not spontaneously evolve. Instead they are consciously designed, implemented and operated. In virtually all areas of corporations, the business processes are aligned to web-based platforms. This development requires from the platforms openness and flexibility as well as apt standards and information services. For these complex "Market Engineering" tasks - namely the conception, implementation, introduction, re-engineering, and integration of market platforms as well as the design of the legal framework - a structured goal oriented process model becomes indispensable.