This research project focuses on service providers, whose work is concerned with the body beautiful. We ask how body workers (hairdressers, beauty therapists, nail stylists, etc.) interpret and force the desire for beauty and attractiveness.

这个研究项目的重点是服务提供商，他们做身体工作是为了创造客户想要的样子，并履行承诺，这与看起来很好有关。这个不断增长和蓬勃发展的美容市场的代表是理发师、美容治疗师、美甲师和纹身艺术家，他们的工作以身体美丽为中心。根据文化和社会学研究，这种身体转变描绘了一种社会变化，其标题是外表和外表是成功和幸福的主要资源。然而，到目前为止，这些服务工作者在这一文化进程中的作用还没有得到彻底的分析。因此，这个问题是我们研究项目的出发点。我们问身体工作者如何解释和强迫对美丽和吸引力的渴望。他们带来的资格和（身体）知识是什么？他们获得了什么样的专业自我理解？这种类型的身体工作有什么特点？分析的另一个方面是，服务提供者本身是否也产生了这些（对美的）需求，并因此定义和构建了美化和吸引力的概念？作为研究方法，我们将使用传记叙事访谈和民族志相结合的方法。

This research project focuses on service providers, who do body work in order to create the desired look clients ask for and fulfill the promises, which are connected to looking good. Representatives for this growing and booming beauty market are for example hairdressers, beauty therapists, nail stylists and tattoo artists whose work centers around the body beautiful. According to cultural and sociological research this body turn depicts a social change that is headlined by the message that appearence and look are main ressources for success and happiness. However, so far the role of these service workers within this cultural process has not been analysed thoroughly. Therefore this question serves as the starting point for our research project. We ask how body workers interpret and force the desire for beauty and attractiveness. What are the qualifications and (body)knowledge they are bringing in? What professional self understanding do they acquire and what are characteristics of this type of body work? A further aspect of analysis is whether the service providers themselves also produce these demands (for beauty) and as a result define and construct ideas of beautification and attractiveness? As research methods we will use a combination of biographical narrative interviews and ethnography.