Dynamic Life Cycle Evaluation of Customer Relationship Management Systems

客户关系管理系统的动态生命周期评估

• 批准号: DP0772878
• 负责人: Prof Peter Love
• 金额: $ 12.49万
• 依托单位: Curtin University
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2007
• 资助国家: 澳大利亚
• 起止时间: 2007-07-01 至 2010-07-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP0772878
• 关键词: Dynamic; Life; Cycle; Evaluation; Customer

Striving to become a knowledge based nation is dependent upon effective adoption, diffusion and implementation of information and communication technology thoughout the business community. This research will produce a dynamic model that can be used to evaluate enterprise wide applications such as electronic Customer Relationship Management (CRM) so that managers can examine the impact of new tehnology on business processes. In addition, the research will provide managers wit the foundation of knowledge needed to guide and support their decision-making when implementing new technology.

努力成为一个以知识为基础的国家取决于整个商业界有效地采用、传播和实施信息和通信技术。这项研究将产生一个动态模型，可用于评估企业范围内的应用，如电子客户关系管理（CRM），使管理人员可以检查新技术对业务流程的影响。此外，该研究还将为管理人员提供在实施新技术时指导和支持其决策所需的知识基础。