HC Work hard, play hard. Neuropsychological correlates and behavioral implications of hedonic compensation.

人们越来越不注意吃饭，经常边看电视、边开车、边看电脑。与此同时，在过去的几十年里，食物和饮料变得更甜，更咸，更胖。我们认为这些不是独立的趋势。从事活动需要心理能力。这种能力是有限的，留下更少的空间来处理感官信息，如味道。我们认为，心理负荷，引起并发任务或关注，干扰奖励加工的消费。因为人们努力从他们消费的商品中获得快乐，他们会采用补偿性行为来上调享乐价值。我们提出了一个新的框架来理解这种现象，我们标签享乐补偿。我们将整合基于实验室的行为神经科学实验与现场经验采样研究。通过将神经奖励反应与甜味物质的消费联系起来，我们研究了在精神负荷下减少的享乐处理如何导致补偿。通过将我们的研究结果扩展到其他消费领域，以及真实的世界，我们研究了享乐补偿的一般性质。在我们的项目中，我们联合收割机结合两个研究实验室的专业知识，以获得更多的洞察力，心理能力，享乐体验和消费之间的关系，并在这些因素之间的不平衡所导致的问题。反过来，这可能会导致新的工具，以帮助人们过上充实和健康的生活。

People pay less and less attention to their meals and often eat while watching TV, while driving, or while monitoring their computers. At the same time, foods and drinks have become sweeter, saltier, and fatter over the past decades. We argue that these are not independent trends. Engaging in activities requires mental capacity. This capacity is limited, leaving less room for processing of sensory information such as taste. We posit that mental load, induced by concurrent tasks or concerns, interferes with reward processing from consumption. Because people strive to obtain pleasure from the goods they consume, they employ compensatory behaviors to up-regulate hedonic value. We advance a new framework to understand this phenomenon, which we label hedonic compensation. We will integrate lab-based behavioral neuroscience experiments with experience sampling studies in the field. By linking neural reward responses to sweet substances with consumption, we examine how reduced hedonic processing under mental load leads to compensation. By extending our findings to other consumption domains, and to the real world, we study the general nature of hedonic compensation. In our project, we combine the expertise of two research labs to gain more insight in the relationship between mental capacity, hedonic experience, and consumption, and in the problems resulting from an imbalance between these factors. This, in turn, may lead to new tools to help people live a fulfilling and healthy life.