Representation and Effects of Responsibility Frames for Health Topics: A Comparison of the Relevance of the Individual, the Social Network, and the Society

健康主题责任框架的表征和效果：个人、社交网络和社会相关性的比较

• 批准号: 404881979
• 负责人: Professorin Dr. Doreen Reifegerste
• 金额: --
• 依托单位: Lehrstuhl für Digital Health Communication
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2018
• 资助国家: 德国
• 起止时间: 2017-12-31 至 2022-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/404881979?language=en
• 关键词: Representation; Effects; Responsibility; Frames; Health

Social support by social networks is a crucial factor for the emergence and the therapy of a variety of diseases and health-related behaviors. Despite the pivotal role of social support for individual health, the focus within the health care system as well as in health news coverage is first and foremost on medical treatment of diseases. In addition, content analyses of media frames as well as media effects studies are often limited to investigating responsibility frames that focus on either individual or societal causes and solutions for diseases and health-related behaviors, while the responsibility of the social network is mostly neglected. To bridge this research gap, the present project aims at exploring the relevance and effects of responsibility frames in health news coverage and specific online health information and to chart the status of social support through social networks therein. Over the course of a three year empirical research project, the prevalence and effects of responsibility frames in health news coverage for three different health topics (diabetes, depression, physical activity) will be assessed. To do so, we combine data from a content analysis of print media over the course of 14 years, as well the most available online health information on the three health topics, with data from an experiment, in which the identified responsibility frames are tested for their effects on audiences. By doing so, the project will contribute to improve our understanding of how mass media contribute to the acceptance of social support within the treatment of different diseases such as depression, or diabetes, and for raising the awareness of social support within the group of potential caregivers. On a theoretical conceptual level, the combination of social support as a wellestablished concept within health psychology with responsibility framing in the media carves out the relevance of media on this level. Thereby, this project theoretically contributes to specifying a generic responsibility frame in health news coverage of different health topics. Consequently, the relevance of social networks is differentiated more specifically from the influences of individual or societal factors.

社会网络的社会支持是各种疾病和健康相关行为的出现和治疗的关键因素。尽管社会支持对个人健康起着关键作用，但卫生保健系统以及卫生新闻报道的重点首先是疾病的医疗。此外，媒体框架的内容分析以及媒体效应研究往往仅限于调查责任框架，这些责任框架侧重于个人或社会原因以及疾病和健康相关行为的解决方案，而社会网络的责任大多被忽视。为了弥补这一研究差距，本项目旨在探讨责任框架在健康新闻报道和具体在线健康信息中的相关性和影响，并通过其中的社会网络绘制社会支持状况图表。在一个为期三年的实证研究项目中，将评估责任框架在卫生新闻报道中对三个不同的健康主题（糖尿病、抑郁症、体育活动）的流行程度和影响。为此，我们将14年来对印刷媒体的内容分析数据，以及关于这三个健康主题的最可获得的在线健康信息，与一项实验的数据结合起来，在这项实验中，对确定的责任框架对受众的影响进行了测试。通过这样做，该项目将有助于增进我们对大众媒体如何在治疗抑郁症或糖尿病等不同疾病中促进接受社会支持的理解，并有助于提高潜在照顾者群体对社会支持的认识。在理论概念层面上，社会支持作为健康心理学中一个成熟的概念与媒体中的责任框架相结合，在这一层面上揭示了媒体的相关性。因此，该项目在理论上有助于在不同卫生主题的卫生新闻报道中规定一个通用责任框架。因此，社会网络的相关性与个人或社会因素的影响更具体地区分开来。