Public Connection: Individuals' media repertoires and the re-figuration of publics

公共联系：个人的媒体技能和公众的重塑

• 批准号: 413631218
• 负责人: Professor Dr. Uwe Hasebrink
• 金额: --
• 依托单位: Leibniz-Institut für Medienforschung - Hans-Bredow-Institut (HBI)
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2018
• 资助国家: 德国
• 起止时间: 2017-12-31 至 2022-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/413631218?language=en
• 关键词: Public; Connection; Individuals; media; repertoires

Project C investigates the ways in which individuals connect to the wider public and contribute to the re-figuration of public communication. Individuals' media repertoires and other forms of connecting to publics will be analyzed as 'public connection repertoires'. In our understanding, public connection repertoires include all orientations and practices by means of which an individual refers to some kind of public. The term refers to several 'publics' as social entities that endure beyond individuals' private worlds. For instance, individuals can connect to (or disconnect from) the general public of their home country, the more localized public where they live, a special interest group dedicated to a specific topic, or the fan community of a specific facet of popular culture.The design follows three main objectives: to describe and understand individual public connection repertoires and how they relate to biographical and social contexts; to analyze the consequences these repertoires have for public connection and for the communicative figurations of publics; to examine how current trends in the media environment shape individuals’ public connection repertoires and, through these repertoires, the communicative figurations of publics.The project’s empirical approach combines complementing modules that examine the three research objectives from different perspectives. Through a qualitative panel analysis comprising two waves of media diaries and semi-structured interviews, we will reconstruct in detail, which publics individuals connect themselves to, for what reasons, and through which kinds of communicative practices. Building on this module, we will design a standardized survey that will provide a detailed description and analysis of contemporary public connection repertoires. The third module employs the qualitative methodology of the first and applies it to individuals who are particularly innovative in their methods of connecting to different publics, individuals we refer to as 'pioneer users'; applying our analysis to these users will help us to widen the spectrum of public connection repertoires in the context of deep mediatization. With reference to the objectives of the whole package – that is, to investigate the re-figuration of public communication in an age of deep mediatization –, Project C addresses the question of how individuals, through their public connection repertoires, contribute to the re-figuration of publics. To the other projects of this package proposal, Project C contributes theoretical and empirical evidence on the role established media organizations and different forms of pioneer journalism play in individual users' public connection repertoires (Project A on pioneer journalism) and on how changes in the journalism-audience relationship (Project B on journalism-audience relationships) are reflected in the ways individual users connect to different publics.

项目C研究个人与更广泛的公众联系的方式，并为公共传播的重构做出贡献。个人的媒体剧目和其他形式的连接到公众将被分析为“公共连接剧目”。在我们的理解中，公共关系包括个人指某种公共的所有取向和实践。这个词指的是几个“公共”作为社会实体，超越个人的私人世界。例如，个人可以连接到（或脱离）他们本国的普通公众，他们居住的地方更本地化的公众，致力于特定主题的特殊利益集团，或流行文化特定方面的粉丝社区。设计遵循三个主要目标：描述和理解个人的公共连接剧目以及它们如何与传记和社会背景相关联;分析这些剧目对公众联系和公众的沟通形象的影响;研究当前媒体环境的趋势如何塑造个人的公众联系剧目，并通过这些剧目，公众的沟通形象。该项目的实证方法结合了从不同角度研究三个研究目标的补充模块。通过两波媒体日记和半结构化访谈的定性小组分析，我们将详细重构个体与哪些公众联系，出于什么原因，以及通过哪些类型的交际实践。在此模块的基础上，我们将设计一个标准化的调查，将提供当代公共连接剧目的详细描述和分析。第三个模块采用了定性的方法，第一个，并将其应用到个人谁是特别创新的方法连接到不同的公众，个人，我们称之为“先锋用户”，将我们的分析，这些用户将有助于我们扩大频谱的公共连接剧目的背景下，深中介化。关于整套方案的目标--即调查在深度媒介化时代公共传播的重构--，项目C解决了个人如何通过他们的公共关系库为公共重构做出贡献的问题。对于本一揽子建议的其他项目，项目C提供了理论和经验证据，说明现有媒体组织和不同形式的先驱新闻在个人用户的公共联系剧目中所起的作用（项目A关于先驱新闻），以及新闻与受众关系的变化（项目B关于新闻与受众关系）如何反映在个人用户与不同公众的联系方式中。