Television Presenters as Cultural Intermediaries

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With significant changes in television programming, especially its preoccupation with everyday life through formats such as lifestyle shows and reality TV, it is important that research maintains its understanding of television's social and cultural function. This project will examine what kinds of ethical and social advice are being presented to the public, how this advice is being given and what the context of such advice is. The hypotheses investigated will enable hard data to be inserted into debates about the media's role in society, benefiting the industry itself as well.