Model development of Sport Support by Company〜Based on the analysis of the case studies on matured management〜

2003年，我们考察了德国、法国主要的先进企业，这些企业具有成熟的管理模式。2004年，我们调查了意大利和西班牙的情况。2005年，我们对英国和美国的研究进行了调查。我们还调查了传统上拥有自己的体育俱乐部的主要日本公司。研究结果显示，运动支援可以作为一种策略性的经营资源。由于在全球化经济环境下，先进企业成熟的经营任务是在市民社会中推广品牌、提升企业员工和员工的自豪感以及与社区的沟通，而体育作为一种传播媒介，在这三个方面都具有丰富的潜力。日本主要企业在本国拥有并培养了运动员、教练、团队、设施等专有的体育资源，现在是如何相互竞争。因此，他们可以利用这些体育资源作为一个重要的战略管理资源。在此基础上，提出了企业体育作为战略管理资源的三种利用模式：1。专业的服务发展模式，为品牌和自豪感的提升。2.社区服务发展模式，作为企业品牌推广和民间传播的社会贡献。3.促进工人自豪感的福利服务发展模式

In 2003, we investigated main advanced companies with matured management style in German and French. In 2004, we investigated those in Italy and Spain. In 2005, we investigated those in Britain and USA. And we also investigated main Japanese companies which have their own sport clubs traditionally. From these investigations, we result that sport supporting is able to use as a strategic management resources. Because matured management tasks of advanced companies in globalizing economic environment are brand promotion in civil society, pride promotion of company stuff and the workers, and communication promotion with their community, and sport as a communication media has rich potential for these three promotions.Main Japanese companies has had and brought up the vest sport resources in this country, such as athletes, coaches, teams, facilities, and now how to compete each other. So, they can use these sport resources as an important strategic management resource. Then we conclude that we can design three using models of company sports as strategic management resources as follows;1. Professional service development model for the brand and pride promotion. 2. community service development model as corporate social contribution for brand promotion and civil communication. 3. Welfare service development model for workers for pride promotion