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Model development of Sport Support by Company〜Based on the analysis of the case studies on matured management〜

企业体育支持模式开发〜基于成熟管理案例分析〜

基本信息

批准号：
15200046
负责人：
SAEKI Toshio
金额：
$ 26.04万
依托单位：
Graduate School of Human comprehensive sciences, University of Tsukuba
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (A)
财政年份：
2003
资助国家：
日本
起止时间：
2003 至 2005
项目状态：
已结题

项目摘要

In 2003, we investigated main advanced companies with matured management style in German and French. In 2004, we investigated those in Italy and Spain. In 2005, we investigated those in Britain and USA. And we also investigated main Japanese companies which have their own sport clubs traditionally. From these investigations, we result that sport supporting is able to use as a strategic management resources. Because matured management tasks of advanced companies in globalizing economic environment are brand promotion in civil society, pride promotion of company stuff and the workers, and communication promotion with their community, and sport as a communication media has rich potential for these three promotions.Main Japanese companies has had and brought up the vest sport resources in this country, such as athletes, coaches, teams, facilities, and now how to compete each other. So, they can use these sport resources as an important strategic management resource. Then we conclude that we can design three using models of company sports as strategic management resources as follows;1. Professional service development model for the brand and pride promotion. 2. community service development model as corporate social contribution for brand promotion and civil communication. 3. Welfare service development model for workers for pride promotion

2003年，我们考察了德国和法国管理风格成熟的主要先进公司。2004年，我们调查了意大利和西班牙的情况。2005年，我们在英国和美国进行了调查。我们还调查了日本的主要公司，这些公司传统上有自己的体育俱乐部。从这些调查中，我们得出结论，体育支持可以作为一种战略管理资源。因为在全球化的经济环境下，先进企业成熟的管理任务是公民社会的品牌提升、公司员工的自豪感提升、与社区的沟通提升，而体育作为一种传播媒介，在这三种提升中具有丰富的潜力。日本的主要公司已经拥有并培养了这个国家最好的体育资源，比如运动员、教练、球队、设施，现在如何相互竞争。因此，他们可以将这些体育资源作为一种重要的战略管理资源。然后我们得出结论，我们可以设计三个模型，将公司体育作为战略管理资源：1。专业的服务发展模式，为品牌和自豪感的提升。2. 社区服务发展模式为企业社会贡献品牌推广与民间传播。3. 促进职工自豪感的福利服务发展模式