A Positive Research on the Development Structure of the Gift Sector in Agricultural and Livestock Products Market in Japan

日本农畜产品市场礼品业发展结构实证研究

• 批准号: 12460100
• 负责人: NAKAHARA Jun-ichi
• 金额: $ 2.37万
• 依托单位: RAKUNO GAKUEN UNIVERSITY
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (B)
• 财政年份: 2000
• 资助国家: 日本
• 起止时间: 2000 至 2002
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-12460100/
• 关键词: Gift Market; Distribution Except Existing Market; Structure of Price Mechanism; Distributive Structure; 農家直販; インターネット販売; 市場規模

The purpose of this research have some points as follows. Recently the gift sector of agricultural and livestock products market has been growing with the wide area in Japan. We can not ignore the scale about the amount of money and the dealings volume in this gift market. The gift market are made up of rice or fresh vegetable, milk and milk products, meat, etc.The Ministry of Agriculture, Forestry and Fishery has been continuing to decrease the price support level in agricultural and livestock products. Therefore many farmers are try to produce high value-added products in their farmings. So they have been selling those products except exiting market distribution. It is generally that they deliver the gift products at customer's house by the express agent or parcel post.We pay attention to the consumer's cooperatives or agricultural cooperatives which have relation to those gift market. It is difficult that we realize completely the whole of gift market in relation to the agricultural and livestock products, because we have not the statistics or past analyses of the gift market. We will continue to research the real activities of farmers or consumers.

本研究的目的有以下几点。近年来，日本农畜产品礼品市场呈现出广阔的发展前景。我们不能忽视这个礼品市场的金额和交易量的规模。礼品市场主要由大米或新鲜蔬菜、牛奶及奶制品、肉类等组成。农林渔业部一直在不断降低农畜产品的价格支持水平。因此，许多农民试图在他们的农业生产高附加值的产品。所以他们一直在销售这些产品，除了现有的市场分销。一般是通过快递代理或包裹邮件将礼品送到客户家中。我们关注与这些礼品市场有关的消费合作社或农业合作社。由于没有对礼品市场的统计和过去的分析，我们很难完全了解与农畜产品相关的礼品市场的整体情况。我们将继续调查农民或消费者的真实活动。