Development of Curriculum Model for Art Management Education at Graduate Level

在本研究项目的第二年，对供应方和需求方进行了研究。在供应方面，第二次艺术管理专家研讨会于2001年9月至2002年1月举行。本次研讨会连续举办了9周，从60多名申请者中选出了约20名参加者。再次，我们采用了案例教学法，并使用了两个新的案例，这是从美国的案例翻译。今年，研讨会的重点是制定业务计划及其演示技巧。我们相信参加者在这次研讨会上取得了很大的进步。为了这次研讨会，我们提炼了第一年开发的5个案例材料。本文翻译并使用了哈佛商学院的两个案例。除了这些案例，我们还对日本旅馆“Asaba”进行了研究，这是一家独特的旅馆，在其花园中设有“Noh”舞台。同时，在澳大利亚墨尔本的Rarkin大学举办的“艺术与企业家会议”上，介绍了志贵公司和企业家凯塔·朝里。在需求方面，我们对艺术品消费者和音乐厅观众进行了两项研究。我们对比了一般艺术品消费者和观众之间的差异。研究结果提出了培育新员工和留住老员工的策略。这些研究成果将用于开发“隅田三声厅（B）”案例。

In the second year of this research project, researches in both supply side and demand side were conducted. For supply side, the second art management expert seminar was held between September 2001 and January 2002. This seminar was held 9 consective weeks and about 20 participants were chosen from more than 60 applicants. Again, we used a case method of teaching and used two new cases which are translated from the American cases. This year, the seminar focused upon development of business plans and its presentation techniques. We believe that participants made great progress in this regards.For this seminar we refined 5 case materials which were developed in the first Year. Two cases from the Havard Business School are translated and used. In addition to these cases, we conducted a research on the Japanese Inn "Asaba", which is one of the unique inn with "Noh" stage in its garden. At the same time, we made a presentation on the Shiki Company and Keita, Asari the Entrepreneur at the Arts and Enterepreneurship Conference held by Rarkin University in Melbourne, Australia.For demand side, we conducted two research projects on the consumers of arts and the Concert hall comers. We contrasted the difference between general art consumers and hall comers. The results suggested strategies to cultivated new comers and retain frequent comers. The results of these researches will be used for development of "Sumida Triphony Hall (B)" case.