Development of Curriculum Model for Art Management Education at Graduate Level

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In the second year of this research project, researches in both supply side and demand side were conducted. For supply side, the second art management expert seminar was held between September 2001 and January 2002. This seminar was held 9 consective weeks and about 20 participants were chosen from more than 60 applicants. Again, we used a case method of teaching and used two new cases which are translated from the American cases. This year, the seminar focused upon development of business plans and its presentation techniques. We believe that participants made great progress in this regards.For this seminar we refined 5 case materials which were developed in the first Year. Two cases from the Havard Business School are translated and used. In addition to these cases, we conducted a research on the Japanese Inn "Asaba", which is one of the unique inn with "Noh" stage in its garden. At the same time, we made a presentation on the Shiki Company and Keita, Asari the Entrepreneur at the Arts and Enterepreneurship Conference held by Rarkin University in Melbourne, Australia.For demand side, we conducted two research projects on the consumers of arts and the Concert hall comers. We contrasted the difference between general art consumers and hall comers. The results suggested strategies to cultivated new comers and retain frequent comers. The results of these researches will be used for development of "Sumida Triphony Hall (B)" case.