Studies in Areal Brand Planning

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The objective of this study is to develop a planning and Management model for an areal brand. The study has been conducted both discussion and Interviews. Discussion has been done monthly bases and we traveled many areas in japan. After all, We developed planning and management model for areal branding. The model features 1)definition and concept of area branding, 2)introduced zoning consept, 3)communication concept and strategy, 4)actor model, and finally 5)corporate and area's new relationship model. We published "area brand management" in 2009.