The Demonstration Study on the Promotional Campaign for Potential Sport Participants in the Local Communities

本研究的目的是确定体育推广活动是否对成年人运动和锻炼频率的增加产生影响。在本研究中，在实施体育促进运动后的2002年第一次调查中，向1，239名同意的人分发了先前验证的身体活动测量方法，即“为实现健康日本21身体活动目标而开发的条件指标和测量量表”。进行回归分析，以衡量每个因素对运动和锻炼频率的贡献。在第一步中同时输入控制变量，在每次分析的第二步中同时输入诱发因素、使能因素和强化因素评分。预测变量的增量贡献在使能因素“认识体育参与的资源（β=.125）”和强化因素“认识效益（β=.132）"中被证实具有统计学显著性。最终的回归方程包含了2002年的年龄、健康状况和运动和锻炼频率的控制变量。结果表明，上述因素影响运动和锻炼参与的频率。认识到体育运动和锻炼对身心的益处，提高了成年人参与的频率。为了有效地促进成年人的运动和锻炼，考虑环境因素，如机会，资源和活动场所也很重要。总之，体育推广活动的有效性被证明是对成年人体育活动变化的影响。

The objective of this study was to determine whether the sport promotion campaign had an effect on the increase in frequency of sport and exercise in adults. In this study, a previously validated measure of physical activity, "The Development of Conditional Indicators and Measurement Scales for Achieving the Physical Activity Objectives in Healthy Japan 21", was distributed among 1,239 people who agreed with the first survey in 2002 after the implementation of sport promotional campaign. A regression analysis was carried out in order to measure the contribution of each factor on the frequency of sport and exercise. Control variables were entered simultaneously in the first step, and predisposing, enabling, reinforcing factors scores were entered simultaneously in the second step in each analysis. The incremental contributions of the predictor variables were confirmed to be statistically significant in enabling factors, "recognizing resources of sport participation (β=.125)" and reinforcing factors, "recognizing effects of benefit (β=.132)". The final regression equation contained the control variables of age, health status and frequency of sport and exercise in 2002. The results suggest that the aforementioned factors affect the frequency of sport and exercise participation. A recognition of the physical and psychological benefits of sport and exercise enhances the frequency of adult's participation. To effectively promote sport and exercise among adults, a consideration of environmental factors such as opportunities, resources, and places to be active are also important. In conclusion, the efficacy of the sport promotional campaign was demonstrated for making the impact on the changes for physical activities among the adults.