The Demonstration Study on the Promotional Campaign for Potential Sport Participants in the Local Communities

当地社区潜在体育参与者促销活动的实证研究

• 批准号: 15500442
• 负责人: CHOGAHARA Makoto
• 金额: $ 2.3万
• 依托单位: Kobe University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2003
• 资助国家: 日本
• 起止时间: 2003 至 2005
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-15500442/
• 关键词: campaign; sport promotion; evaluation study; 自治体; スポーツ参加潜在層; アクションリサーチ; マスメディア戦略; ネットワーク; 目標設定型プロモーション; OB・OGスポーツ; スポーツ同窓会; マスターズスポーツ; 生涯スポーツ振興; スポーツ人口; 政策評価; 国際比較研究; シナリオ評価; 態度変容

The objective of this study was to determine whether the sport promotion campaign had an effect on the increase in frequency of sport and exercise in adults. In this study, a previously validated measure of physical activity, "The Development of Conditional Indicators and Measurement Scales for Achieving the Physical Activity Objectives in Healthy Japan 21", was distributed among 1,239 people who agreed with the first survey in 2002 after the implementation of sport promotional campaign. A regression analysis was carried out in order to measure the contribution of each factor on the frequency of sport and exercise. Control variables were entered simultaneously in the first step, and predisposing, enabling, reinforcing factors scores were entered simultaneously in the second step in each analysis. The incremental contributions of the predictor variables were confirmed to be statistically significant in enabling factors, "recognizing resources of sport participation (β=.125)" and reinforcing factors, "recognizing effects of benefit (β=.132)". The final regression equation contained the control variables of age, health status and frequency of sport and exercise in 2002. The results suggest that the aforementioned factors affect the frequency of sport and exercise participation. A recognition of the physical and psychological benefits of sport and exercise enhances the frequency of adult's participation. To effectively promote sport and exercise among adults, a consideration of environmental factors such as opportunities, resources, and places to be active are also important. In conclusion, the efficacy of the sport promotional campaign was demonstrated for making the impact on the changes for physical activities among the adults.

本研究的目的是确定体育促进活动是否对成年人体育运动和锻炼频率的增加有影响。在这项研究中，一项先前经过验证的体力活动测量方法“健康日本 21 世纪实现体力活动目标的条件指标和测量量表的开发”被分发给 1,239 名同意 2002 年体育推广活动实施后首次调查的人。进行回归分析以衡量每个因素对运动和锻炼频率的贡献。在每个分析的第一步中同时输入控制变量，并在第二步中同时输入诱发因素、促成因素、强化因素分数。预测变量的增量贡献被证实在促成因素“认识到体育参与的资源（β=.125）”和强化因素“认识到效益的影响（β=.132）”方面具有统计显着性。最终的回归方程包含了2002年年龄、健康状况和运动锻炼频率的控制变量。结果表明，上述因素影响了运动锻炼的参与频率。对运动和锻炼对身体和心理益处的认识提高了成年人参与的频率。为了有效促进成年人的运动和锻炼，考虑机会、资源和活动场所等环境因素也很重要。总之，体育宣传活动的有效性被证明对成年人身体活动的变化产生了影响。

项目成果

The Third Age and Sport

第三时代与运动

• 发表时间: 2004
• 期刊: Kobe University Bulletin on Human Development 10(4)
• 作者: Sugiura T.;Abe N.;Nagano M.;et al.;長ヶ原 誠;Makoto Chogahara;長ヶ原 誠;長ヶ原 誠;Makoto Chogahara;Makoto Chogahara;Makoto Chogahara;長ヶ原 誠;長ヶ原 誠;長ヶ原 誠;Makoto Chogahara;Makoto Chogahara
• 通讯作者: Makoto Chogahara

中高齢者の身体活動参加の研究動向

中老年人体力活动参与研究动态

• 发表时间: 2004
• 期刊: 体育学研究 48・3
• 作者: Sugiura T.;Abe N.;Nagano M.;et al.;長ヶ原 誠;Makoto Chogahara;長ヶ原 誠;長ヶ原 誠;Makoto Chogahara;Makoto Chogahara;Makoto Chogahara;長ヶ原 誠;長ヶ原 誠
• 通讯作者: 長ヶ原 誠

運動継続 : 社会学的レビュー

练习的延续：社会学回顾

• 发表时间: 2005
• 期刊: 体育の科学 55・1
• 作者: Sugiura T.;Abe N.;Nagano M.;et al.;長ヶ原 誠;Makoto Chogahara;長ヶ原 誠;長ヶ原 誠
• 通讯作者: 長ヶ原 誠

The Trend in the Physical Activity Participation among Middle-aged and Older Adults

中老年人体力活动参与情况变化趋势

• 发表时间: 2004
• 期刊: Japanese Journal of Physical Education and Sport Sciences 48(3)
• 作者: Sugiura T.;Abe N.;Nagano M.;et al.;長ヶ原 誠;Makoto Chogahara;長ヶ原 誠;長ヶ原 誠;Makoto Chogahara;Makoto Chogahara;Makoto Chogahara;長ヶ原 誠;長ヶ原 誠;長ヶ原 誠;Makoto Chogahara
• 通讯作者: Makoto Chogahara

Exercise Adherence : A Sociological Review

运动坚持：社会学回顾

• 发表时间: 2005
• 期刊: Japanese Journal of Physical Education 55(1)
• 作者: Sugiura T.;Abe N.;Nagano M.;et al.;長ヶ原 誠;Makoto Chogahara;長ヶ原 誠;長ヶ原 誠;Makoto Chogahara;Makoto Chogahara
• 通讯作者: Makoto Chogahara