The Demonstration Study on the Promotional Campaign for Potential Sport Participants in the Local Communities

这项研究的目的是确定体育推广活动是否对成年人运动和锻炼频率的增加产生影响。在这项研究中，一项先前经过验证的体力活动衡量标准--《实现健康日本21世纪身体活动目标的条件指标和测量量表的开发》--分发给了1239人，这些人同意在实施体育促进活动后于2002年进行的第一次调查。进行回归分析，以衡量各因素对运动锻炼频率的贡献。在第一步中同时输入控制变量，在第二步中在每次分析中同时输入易感、使能、强化因素分数。预测变量的增量贡献被证实在促进因素中具有统计学意义，即“认识到运动参与的资源(β=.125)”和“认识到利益的影响(β=.132)”。最终的回归方程包含了2002年的年龄、健康状况和运动锻炼频率等控制变量。结果表明，上述因素影响运动和锻炼参与的频率。对运动和锻炼的生理和心理益处的认识提高了成年人参与的频率。为了在成年人中有效地促进运动和锻炼，考虑到环境因素，如机会、资源和活跃的场所也很重要。综上所述，体育促进活动对成年人体育活动变化的影响是有效的。

The objective of this study was to determine whether the sport promotion campaign had an effect on the increase in frequency of sport and exercise in adults. In this study, a previously validated measure of physical activity, "The Development of Conditional Indicators and Measurement Scales for Achieving the Physical Activity Objectives in Healthy Japan 21", was distributed among 1,239 people who agreed with the first survey in 2002 after the implementation of sport promotional campaign. A regression analysis was carried out in order to measure the contribution of each factor on the frequency of sport and exercise. Control variables were entered simultaneously in the first step, and predisposing, enabling, reinforcing factors scores were entered simultaneously in the second step in each analysis. The incremental contributions of the predictor variables were confirmed to be statistically significant in enabling factors, "recognizing resources of sport participation (β=.125)" and reinforcing factors, "recognizing effects of benefit (β=.132)". The final regression equation contained the control variables of age, health status and frequency of sport and exercise in 2002. The results suggest that the aforementioned factors affect the frequency of sport and exercise participation. A recognition of the physical and psychological benefits of sport and exercise enhances the frequency of adult's participation. To effectively promote sport and exercise among adults, a consideration of environmental factors such as opportunities, resources, and places to be active are also important. In conclusion, the efficacy of the sport promotional campaign was demonstrated for making the impact on the changes for physical activities among the adults.