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General Research into Revitalization of Agricultural, Mountain and Fishing Village by Means of Direct Marketing Business of Primary Products

初级产品直销业务振兴农山渔村的综合研究

基本信息

批准号：
15500694
负责人：
SHINOHARA Shigenori
金额：
$ 1.47万
依托单位：
Matsuyama University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2003
资助国家：
日本
起止时间：
2003 至 2005
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-15500694/
关键词：
Direct Marketing of Primary Products Underpopulated Area Revitalization of Agricultural Mountain and Fishing Village Internet and Mail Order Business Yuzu Ume Millet Fresh Fish 徳島県海部郡地域資源観光農業西条市愛媛県内子町直売農山漁村地域活性化梅

项目摘要

Agricultural, mountain and fishing villages in this country have decreased remarkably in population and been underpopulated area. The number of people in succeeding generations in these primary industry is few and decreasing of population and advancing in aging are simultaneously proceeding. In these declining tendencies, there are some expectations. Direct sales stores of agricultural or fishing products and villagers participating in direct marketing business keep high sprits and vitalize flagging villages. The writer desires revitalization of agricultural, mountain and fishing villages and that made "Research of revitalization of the villages by means of direct marketing" be occurred to him.The writer has researched from Tohoku area to Kyusyu area, such as northern mountain villages in Iwate Pref., mountain villages in Wakayama Pref., Okinoshima islands in Shimane Pref., Misaki town, Uchiko town and Saijo city in Ehime Pref., Ryonan town in Kagawa Pref. and Umaji village in Kochi Pref. By the analysis of these researches, it is proved that direct sales stores in various parts of areas and their producing villagers reflect their local characteristics and are multifarious.There are common characteristics in prosperous direct sales stores and villages where their dwellers face direct marketing business with motivation as follows ; they have able leader and their business is featured on their local characteristics.Northern mountain villages are constantly damaged by cold weather, but Japanese millet cultivated there is sold by mail order to city dwellers suffering from food allergy. In Umaji village, citrus fruits, Yuzu, cultivated by aged people are difficult to sell on their own, but the extracted juice makes profit of almost 3 billion-yen. Minabegawa village comes to the most profitable in Wakayama by plum production managed by only villagers. Misaki town becomes one of the greatest fresh fish village in Ehime even though not having a good market.

这个国家的农业、山区和渔村人口明显减少，成为人口稀少的地区。这些第一产业的后代人数很少，人口减少和老龄化同时进行。在这些下降趋势中，有一些期望。农渔产品直销店和参与直销业务的村民保持了高昂的士气，使落后的村庄焕发了活力。作者渴望振兴农业、山区和渔村，这让他产生了“通过直销方式振兴那些村庄的研究”的想法。作者从东北地区到九州地区进行了研究，例如岩手县的北方山区村庄。，和歌山县的山村，位于岛根县的冲之岛群岛，爱媛县的三崎町、内子町、西条市，通过对香川县龙南镇和高知县宇马治村的调查分析，证明了各地的直销店和生产直销的村民反映了当地的特色，具有多样性。北方山区的村落经常受到寒冷天气的破坏，但在那里种植的日本小米通过邮购的方式出售给患有食物过敏症的城市居民。在乌马吉村，由老年人种植的柑橘类水果，柚子，很难单独销售，但提取的果汁可以带来近30亿日元的利润。南贝川村是和歌山最赚钱的地方，只有村民管理的李子生产。虽然没有很好的市场，但Misaki镇成为爱媛县最大的鲜鱼村之一。