The reserch by an inductive method about daily life as a consumer from a viewpoint of department-store and small retailer in Modern Japan

从现代日本百货商店和小型零售商的角度对消费者日常生活进行归纳法研究

• 批准号: 15530235
• 负责人: NAKANISHI Satoru
• 金额: $ 2.11万
• 依托单位: Nagoya University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2003
• 资助国家: 日本
• 起止时间: 2003 至 2005
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-15530235/
• 关键词: department-store; small retailer; Modern Japan; daily life as a consumer; popular daily life; local capitalist; 小売商

The subject of this research is to analysis the aspect of popular daily life through using the historical material of retail stores to sell goods to end users in Modern Japan. As a matter of course, the various retail stores exist from the urban large store, department-store, to the rural small store, and they all support popular daily life as a consumer. The feature of this research is to analysis the relation between department-stores and small retail stores based on concrete cases from a viewpoint of popular daily life as a consumer. This research took up "Ito Gofukuten" that changed its name to "Matsuzakaya" in 1925 as the case of department-store, and analyzed its management development to use the historical material that was held by the main office of Matsuzakaya. Concerning small retail stores, this research analyzed "kayoicho (credit sales book)" that was held by end users. And the next conclusion was taken by the result to analysis.1. Matsuzakaya aimed at the high-grade kimono … More fabrics store to sell goods to urban upper-class persons in the 1910s. But under the impact of the panic in 1920 and the Great Kanto Earthquake in 1923, people intensely required discount sales, so Matsuzakaya gradually made popular (discount sales on a large scale, expansion of the store space, and so forth) in and after the 1920s. However, the popularization of Matsuzakaya in the 1920s was advanced by the popular request and did not lead to the improvement of its profitability, because of the increase of the working expenses and the cost of equipment. Thereafter, under the panic from 1929 Matsuzakaya made popular in earnest, and it advanced its management reform based on a sense of cost.2. As compared with the kimono fabrics sold on department-stores and small retail stores in the 1920s, about high-grade kimono fabrics, silk, the selling price of department-stores was much higher than that of small retail stores. But about normal-grade kimono fabrics, cotton, the selling price range of department-stores and small retail stores overlapped each other as a result of the popularization of department-stores. Against the background of that situation, the competition with department-stores and small retail stores became the serious social problem in and after the second half of the 1920s. Less

本研究的主题是透过近代日本零售商店销售商品给最终消费者的历史资料，分析大众日常生活的层面。当然，从城市的大型商店、百货商店到农村的小商店，各种零售商店都存在，它们都支持作为消费者的大众日常生活。本研究的特色是以消费者大众化的日常生活为视点，结合具体案例分析百货商店与小型零售商店的关系。本研究以1925年改名为“松坂屋”的“伊藤五福店”作为百货店的案例，利用松坂屋本部所掌握的历史资料，分析其经营发展。关于小型零售店，本研究分析了最终用户持有的“kayoicho（信用销售簿）”。并根据分析结果得出结论.松坂屋瞄准了高级和服 ...更多信息 在1910年代，纺织品商店向城市上层人士出售商品。但在1920年的恐慌和1923年的关东大地震的影响下，人们强烈要求打折，因此松坂屋在20世纪20年代以后逐渐流行起来（大规模打折，扩大商店空间等）。然而，20世纪20年代松坂屋的普及是受大众要求的推动，并没有带来盈利能力的提高，因为工作费用和设备成本的增加。此后，在1929年的恐慌中，松坂屋认真地进行了普及，并基于成本意识推进了经营改革。与20世纪20年代百货商店和小型零售商店出售的和服面料相比，关于高档和服面料、丝绸，百货商店的售价远远高于小型零售商店。但在普通和服面料、棉布方面，由于百货商店的普及，百货商店和小零售商店的销售价格范围相互重叠。在这种背景下，与百货商店和小零售商店的竞争成为20世纪20年代后半期及以后严重的社会问题。少