RESEARCH ON MANAGEMENT OF NEW BUSINESS DEVELOPMENT BY BOTH INTRA-FIRM AND UNIVERSITY VENTURES

日本经济需要创造高科技企业，这将导致新的增长产业。在当前的日本，可以建立高科技创业的机构是老牌公司的研发和技术部或从事最先进科学技术研究的大学。为了在老牌公司发展新业务，管理层应该摒弃过去主营业务的成功经验。因为IT是他们开展新业务或公司风险投资的最大障碍。此外，实施快速的管理行为、物机人一体化、开拓全球利基市场和建立新的商业模式是成功开拓制造新业务的四个关键因素。我们对中小企业的研究表明，重组商业模式的创新行为不仅对制造行业是必要的，对销售和服务行业也是必要的。另一方面，在经贸产业部和文部科技部的多方面政府支持下，基于大学研究的创业企业数量大幅增加。到2004财年结束时，IT已覆盖约1000家公司。然而，INDIVIDAUL大学合资企业存在着销售额低或管理体系不完善的问题。在结论中，保持良好经营业绩的大学创业公司很少，新的成长性产业还没有通过IT发展起来。

IT IS REQUIRED FOR JAPANESE ECONMY TO CREATE HIGH-TECH VENTURE WHICH WILL LEAD TO NEW GROWING INDUSTRY. IN CURRENT JAPAN, THE ORGANIZATIONS THAT COULD BUILD HIGH-TECH VENTURE ARE R & D AND TECHNOLOGY DEPARTMENT IN ESTABLISHED FIRMS OR UNIVERSITY WHICH MAKE RESEARCH ON MOST ADVANCED SCIENCE AND TECHNOLOGY.IN ORDER TO DEVELOP NEW BUSINESS IN THE ESTABLISHED FIRMS THE MANAGEMENT SHOULD UNLEARN THE PAST SUCCESSFUL EXPERIENCES IN CURRENT MAIN BUSINESS. BECAUSE IT WAS THE LARGEST BARRIER FOR THEM TO DO NEW BUSINESS OR CORPORATE VENTURE. IN ADDITION TO THIS, THE FOLLOWING FOUR FACTORS ARE CRTICAL TO SUCCEED IN DEVELOPING NEW MANUFACTUIRNG BUSINESS ; PRACTICING SPEEDY MANAGEMENT BEHAVIOR, INTEGRATION OF MATERIAL, MACHINE AND HUMAN RESOURCE, EXPLORING GLOBAL NICHE MARKET AND BUILDING NEW BUSINESS MODEL. OUR RESEARCH ON MEDIUM-SIZED ENTERPRISES SHOWS THAT INNOVATION BEHAVIOR OF RESTRUCTURING THE BUSINESS MODEL IS NECESSARY FOR NOT ONLY MANUFACTUIRNG SECTOR BUT ALSO BOTH SALES AND SERVICE SECTOR.ON THE OTHER HAND, THE NUMBER OF VENTURE BASED ON UNIVERSITY RESEARCH HAS INCREASED DRAMATICALLY WITH THE VARIOUS GOVERNMENT SUPPORT FROM BOTH MINISTRY OF ECONOMIC AND TRADE INDUSTRY AND MINISTRY OF EDUCATION, SCIENCE AND TECHNOLOGY. NOW IT REACHES TO ABOUT ONE THOUSAND FIRMS BY END OF 2004 FISCAL YEAR. HOWEVER, INDIVIDAUL UNIVERSITY VENTURE HAS SEVERAL ISUUES WHICH ARE LOW SALES VOLUME OR INCOMPLETE MANAGEMENT SYSTEM. IN COCLUSION, THERE ARE FEW UNIVERSITY VENTURES WHICH KEEP GOOD BUSINESS PERFORMANCE AND NEW GROWING INDUSTRY HAS NOT BEEN YET DEVELOPED THROUGH IT.