RESEARCH ON MANAGEMENT OF NEW BUSINESS DEVELOPMENT BY BOTH INTRA-FIRM AND UNIVERSITY VENTURES

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IT IS REQUIRED FOR JAPANESE ECONMY TO CREATE HIGH-TECH VENTURE WHICH WILL LEAD TO NEW GROWING INDUSTRY. IN CURRENT JAPAN, THE ORGANIZATIONS THAT COULD BUILD HIGH-TECH VENTURE ARE R & D AND TECHNOLOGY DEPARTMENT IN ESTABLISHED FIRMS OR UNIVERSITY WHICH MAKE RESEARCH ON MOST ADVANCED SCIENCE AND TECHNOLOGY.IN ORDER TO DEVELOP NEW BUSINESS IN THE ESTABLISHED FIRMS THE MANAGEMENT SHOULD UNLEARN THE PAST SUCCESSFUL EXPERIENCES IN CURRENT MAIN BUSINESS. BECAUSE IT WAS THE LARGEST BARRIER FOR THEM TO DO NEW BUSINESS OR CORPORATE VENTURE. IN ADDITION TO THIS, THE FOLLOWING FOUR FACTORS ARE CRTICAL TO SUCCEED IN DEVELOPING NEW MANUFACTUIRNG BUSINESS ; PRACTICING SPEEDY MANAGEMENT BEHAVIOR, INTEGRATION OF MATERIAL, MACHINE AND HUMAN RESOURCE, EXPLORING GLOBAL NICHE MARKET AND BUILDING NEW BUSINESS MODEL. OUR RESEARCH ON MEDIUM-SIZED ENTERPRISES SHOWS THAT INNOVATION BEHAVIOR OF RESTRUCTURING THE BUSINESS MODEL IS NECESSARY FOR NOT ONLY MANUFACTUIRNG SECTOR BUT ALSO BOTH SALES AND SERVICE SECTOR.ON THE OTHER HAND, THE NUMBER OF VENTURE BASED ON UNIVERSITY RESEARCH HAS INCREASED DRAMATICALLY WITH THE VARIOUS GOVERNMENT SUPPORT FROM BOTH MINISTRY OF ECONOMIC AND TRADE INDUSTRY AND MINISTRY OF EDUCATION, SCIENCE AND TECHNOLOGY. NOW IT REACHES TO ABOUT ONE THOUSAND FIRMS BY END OF 2004 FISCAL YEAR. HOWEVER, INDIVIDAUL UNIVERSITY VENTURE HAS SEVERAL ISUUES WHICH ARE LOW SALES VOLUME OR INCOMPLETE MANAGEMENT SYSTEM. IN COCLUSION, THERE ARE FEW UNIVERSITY VENTURES WHICH KEEP GOOD BUSINESS PERFORMANCE AND NEW GROWING INDUSTRY HAS NOT BEEN YET DEVELOPED THROUGH IT.