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The Strategy of New Business Development and The Support System of New Business

新业务发展战略及新业务支撑体系

基本信息

批准号：
12630127
负责人：
YAMADA Kozo
金额：
$ 1.79万
依托单位：
OKAYAMA UNIVERSITY
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2000
资助国家：
日本
起止时间：
2000 至 2001
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-12630127/
关键词：
New Business Development (NBD) Process NBD Based on Autonomous Strategic Behavior NBD Based on Strategic Orientation Intrapreneur Idea Generation Phase Business Creation Phase Business System Entrepreneurship ペーシングプラス輝度向上フィルム新事業開発

项目摘要

New business development is the important policy of the modern firms, and an analysis from the many-sided point of view of the strategy, management system, intrapreneur activities and the structure, climate of the parent organization is necessary for it This study is the comprehensive one about the subject of the strategy of the new business development and the support system, and enforced the case analysis of the typical firm in Japan and U.S. in the general outline of building of the Japanese pattern entrepreneur society. The most significant finding of this study is that innovative firms continuously aim at evolution on the basis of the reform of the organization due to the new activities which involved a heterogeneous element until then. While the firm which continues growth as an innovative organization must build a prototype of new business development on the base of the autonomous strategic behavior (New Business Development Based on autonomous strategic behavior), or the strategic orientation (New Business Development Based on Strategic Orientation), the innovation of the simple top leadership which depends on the charisma of the top doesn't go well through the whole of the organization. It makes use of information from the spot, and the strategic decision of the big modern firm is settled on. An autonomous strategic behavior from the base of the organization adds importance in the new business development process. For example, 3M that is a typical case having an autonomous strategic behavior has apparently changed, taking advantage of Pacing Plus, a new support system in the process of new business development. Building of the business system, that it can unite well the autonomous process to excavate the information and knowledge which inheres in the organization and the strategic process to promote the effective resources distribution under top leadership, is necessary.

新业务发展是现代企业的重要政策，为此需要从战略、管理体制、内部创业活动以及母体组织的结构、氛围等多方面进行分析。本研究是对新业务发展战略和支持体系这一主题的综合性研究，并在日本模式企业家社会建设的总体框架下，加强了对日本和美国典型企业的案例分析。这项研究最重要的发现是，由于迄今为止涉及异质元素的新活动，创新型企业在组织改革的基础上不断追求进化。而作为创新型组织持续成长的企业必须建立一个基于自主战略行为（基于自主战略行为的新业务开发）或战略导向（基于战略导向的新业务开发）的新业务开发原型，但依靠高层领导力的简单高层领导的创新并不能很好地贯穿整个组织。它利用现场信息，确定现代大公司的战略决策。来自组织基础的自主战略行为增加了新业务开发过程的重要性。例如，具有自主战略行为的典型案例3M明显发生了变化，利用了新业务开发过程中的新支撑系统Pacing Plus。业务系统的构建，能够很好地结合自主流程，挖掘组织固有的信息和知识，与战略流程相结合，促进高层领导下的资源有效配置。