International franchising success factors: A guide for Australian franchise systems

国际特许经营成功因素：澳大利亚特许经营体系指南

• 批准号: LP0561507
• 负责人: Prof Lorelle Frazer
• 金额: $ 4.16万
• 依托单位: Griffith University
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2005
• 资助国家: 澳大利亚
• 起止时间: 2005-07-01 至 2009-06-30
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP0561507
• 关键词: International; franchising; success; factors; guide

Australia is considered the most 'franchised' nation in the world. With 850 franchisors, it has over three times the number of systems per capita than the United States. However, Australian franchises are small due to the country's limited population, with 60% of systems holding fewer than 30 units. One third of Australian franchisors now operates internationally, however little is known about how they plan and implement their expansion strategies. It appears that franchisors are reacting to approaches made by overseas investors rather than proactively developing international expansion strategies. This research will examine the practices of successful exporters to develop a model of best practice for future activity in the sector.

澳大利亚被认为是世界上最“特许经营”的国家。拥有850家特许经营商，其人均系统数量是美国的三倍多。然而，由于人口有限，澳大利亚的特许经营权规模很小，60%的系统拥有不到30个单元。三分之一的澳大利亚特许经营商目前在国际上开展业务，但人们对他们如何规划和实施扩张战略知之甚少。特许经营商似乎是在对海外投资者的接洽做出反应，而不是主动制定国际扩张战略。这项研究将审查成功出口商的做法，以便为该部门今后的活动制定最佳做法模式。