Survival of the fittest: The performance of franchised versus independent small business during economic uncertainty and recovery

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The contribution of small business to the Australian economy is substantial. There are almost two million small businesses, representing 96% of all businesses in Australia. As the small business sector is Australia's largest employer, providing jobs for 46 percent of the private sector, it is important that they succeed. This research will analyse survival factors during economic uncertainty in order to identify sustainable and enduring success strategies. The study will compare the performance of independently owned and franchised small businesses in both regional and urban communities. Benefits will include improved knowledge about the key factors that drive superior independent and franchised small business performance.