Survival of the fittest: The performance of franchised versus independent small business during economic uncertainty and recovery

适者生存：经济不确定性和复苏期间特许经营与独立小企业的表现

• 批准号: LP100100205
• 负责人: Prof Lorelle Frazer
• 金额: $ 9.05万
• 依托单位: Griffith University
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2011
• 资助国家: 澳大利亚
• 起止时间: 2011-03-31 至 2013-09-29
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP100100205
• 关键词: Survival; fittest; performance; franchised; versus

The contribution of small business to the Australian economy is substantial. There are almost two million small businesses, representing 96% of all businesses in Australia. As the small business sector is Australia's largest employer, providing jobs for 46 percent of the private sector, it is important that they succeed. This research will analyse survival factors during economic uncertainty in order to identify sustainable and enduring success strategies. The study will compare the performance of independently owned and franchised small businesses in both regional and urban communities. Benefits will include improved knowledge about the key factors that drive superior independent and franchised small business performance.

小企业对澳大利亚经济的贡献是巨大的。澳大利亚有近200万家小企业，占澳大利亚所有企业的96%。由于小企业部门是澳大利亚最大的雇主，为46%的私营部门提供了就业机会，它们的成功至关重要。这项研究将分析经济不确定时期的生存因素，以确定可持续和持久的成功战略。这项研究将比较独立拥有和特许经营的小企业在地区和城市社区的表现。好处将包括更好地了解推动独立和特许经营小企业业绩出众的关键因素。