Possible Realization of establishing Partnerships between a J-League Club Team and Local Shopping Districts in the Home Town

J联赛俱乐部球队与家乡当地商店建立合作伙伴关系的可能实现

• 批准号: 16500396
• 负责人: OGA Jun
• 金额: $ 0.96万
• 依托单位: The University of Electro-communications
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2004
• 资助国家: 日本
• 起止时间: 2004 至 2005
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-16500396/
• 关键词: Professional Sport Franchise; Kawasaki Frontale. F.C; Cultural Sector in Community; Local Shopping Districts; Stores; Partnership

A local shopping district can be a communication center for local people and the face of a town. In recent years, the weakening of relationships among people and loss of affection for the community has had a strong negative influence on local shopping districts. Local shopping districts in many towns have lost their vitality. Storekeepers want to revive it.On the other hand, a significant management challenge for all professional sport teams is to get team fans to really identify with a particular team. Fan identification plays an important part in the long-term fiscal success of professional sport teams. If partnerships between a professional sport team and local shopping districts in the hometown are established, synergistic effects can be expected in these two sectors. The purpose of this study is to ascertain the possible realization of establishing partnerships between a club team of the Japan Professional Football League (J-League) and Local shopping districts in a hometown in or … More der to develop an affluent community.To that purpose, Kawasaki City was chosen was chosen because in 2004 it was already the hometown of Kawasaki Frontale F.C. (Frontale) in the Division 2 of the J-League. Interview surveys were conducted with pertinent persons of the Frontale, of the Association of Shopping Districts in Kawasaki, and of the Kawasaki Government Office, and related materials were collected. A mail survey was conducted with all of the stores (6,425) in Kawasaki during August and September in 2004.In conclusion :1.Frontale has nearly no power of influence on the shopping districts at the present time. However, if it becomes a strong team like a J-1 team, increases the chances for exposure on media like TV, increases the number of both stores and customers supporting the club, comes to value hometown people with great care, etc., it is able to get support of the shopping districts and stores. Because, when it develops a significant culture sector, it develops more lively hometown shopping districts and stores. In addition, it helps people have more pride in their hometown, helps children have more pride in their hometown, makes people have a deep affection for their hometown, etc.2.The shopping districts should be revived by collaborating with Frontale and making it grow with support such as hanging Frontale's posters, etc., buying tickets, giving donations and commodities, increasing fan club memberships, etc.At the present time, we do not find effective partnerships between Frontale and the shopping districts. However, since Frontale becomes a J-1 team in 2005,we can find a possible realization of establishing significant partnerships between these sectors. Less

当地的购物区可以成为当地人的交流中心，也是一个城镇的门面。近年来，人与人之间关系的弱化和对社区感情的丧失对当地购物区产生了强烈的负面影响。许多城镇的当地购物区已经失去了活力。店主们想要重振它。另一方面，所有职业运动队面临的一个重大管理挑战是让球队球迷真正认同某支球队。球迷认同在职业运动队的长期财务成功中起着重要的作用。如果职业运动队与家乡的当地购物区建立伙伴关系，这两个部门可以预期产生协同效应。本研究的目的是确定日本职业足球联赛（J联赛）的俱乐部队与家乡的地方购物区建立伙伴关系的可能性， ...更多信息 为了发展一个富裕的社区。为此，选择了川崎市，因为在2004年，它已经是川崎前锋足球俱乐部的家乡。（正面）在J联赛的第2区。对Frontale、川崎购物区协会、川崎政府办公室的相关人员进行了访谈调查，并收集了相关资料。在2004年8月和9月间，对川崎的所有商店（6，425家）进行了邮件调查。结论：1. Frontale目前对购物区几乎没有影响力。但是，如果它成为一支像J-1那样的强队，增加在电视等媒体上的曝光机会，增加支持俱乐部的商店和客户的数量，非常重视家乡人等等，能够得到购物区和商店的支持。因为，当它发展一个重要的文化部门，它开发更活跃的家乡购物区和商店。此外，它还能帮助人们对自己的家乡更有自豪感，帮助孩子们对自己的家乡更有自豪感，让人们对自己的家乡有更深的感情等。2.通过与Frontale合作，通过悬挂Frontale的海报等支持，使购物区复兴，使其成长，购买门票，捐赠和商品，增加球迷俱乐部会员，等等。目前，我们没有找到前线和购物区之间有效的合作伙伴关系。然而，由于Frontale在2005年成为J-1团队，我们可以找到在这些部门之间建立重要合作伙伴关系的可能性。少

项目成果

Possible Realization of Establishing Partnerships between a J-League Club Team and Local Shopping Districts in the Home Town

J联赛俱乐部球队与家乡当地商圈建立合作关系的可能实现

• 发表时间: 2005
• 期刊: The 20th Annual Conference Abstracts, The North American Society for Sport Management 20
• 作者: Mizohata;Kanji;Jun Oga
• 通讯作者: Jun Oga

Possible Realization of Establishing Partenerships between a J-League Club Team and Local Shopping Districts in the Home Town

J联赛俱乐部球队与家乡当地商圈建立合作关系的可能实现

• 发表时间: 2005
• 期刊: The 20th Annual Conference Abstracts, The North American Society for Sport Management 20
• 作者: Mizohata;Kanji;Jun Oga;Jun Oga;Jun Oga
• 通讯作者: Jun Oga