Possible Realization of establishing Partnerships between a J-League Club Team and Local Shopping Districts in the Home Town

一个当地的购物区可以成为当地人的交流中心和一个城镇的形象。近年来，人与人之间关系的弱化和对社区的感情的丧失对当地的购物区产生了强烈的负面影响。许多城镇的当地购物区已经失去了活力。店主们想让它复活。另一方面，对于所有职业运动队来说，一个重大的管理挑战是让球队球迷真正认同某一支球队。球迷认同在职业运动队的长期财政成功中起着重要作用。如果一个职业运动队与家乡的当地购物区建立合作关系，这两个部门可以预期协同效应。摘要本研究旨在探讨日本职业足球联赛（j联赛）的俱乐部球队与日本本土购物区建立合作关系的可行性，以发展富裕社区。为此，选择川崎市是因为在2004年，它已经是j联赛第2级别的川崎前锋足球俱乐部（Frontale）的家乡。对Frontale、川崎购物区协会、川崎市政府相关人士进行了访谈调查，并收集了相关资料。2004年8、9月，对川崎市所有商店（6425家）进行了邮件调查。总结：1。Frontale目前对购物区几乎没有影响力。但是，如果成为像J-1这样的强队，增加在电视等媒体上的曝光机会，增加支持俱乐部的店铺和顾客数量，关心家乡的人等等，就可以得到购物区和商店的支持。因为，当它发展一个重要的文化部门时，它会发展出更活跃的家乡购物区和商店。此外，它可以帮助人们对他们的家乡有更多的自豪感，帮助孩子们对他们的家乡有更多的自豪感，让人们对他们的家乡有一种深深的感情，等等。通过与Frontale的合作，通过悬挂Frontale的海报、购买门票、捐赠和商品、增加粉丝俱乐部会员等支持，使购物区得以复苏。目前，我们还没有找到Frontale与购物区有效的合作伙伴关系。然而，自从Frontale在2005年成为J-1团队以来，我们可以发现在这些部门之间建立重要合作伙伴关系的可能性。少

A local shopping district can be a communication center for local people and the face of a town. In recent years, the weakening of relationships among people and loss of affection for the community has had a strong negative influence on local shopping districts. Local shopping districts in many towns have lost their vitality. Storekeepers want to revive it.On the other hand, a significant management challenge for all professional sport teams is to get team fans to really identify with a particular team. Fan identification plays an important part in the long-term fiscal success of professional sport teams. If partnerships between a professional sport team and local shopping districts in the hometown are established, synergistic effects can be expected in these two sectors. The purpose of this study is to ascertain the possible realization of establishing partnerships between a club team of the Japan Professional Football League (J-League) and Local shopping districts in a hometown in or … More der to develop an affluent community.To that purpose, Kawasaki City was chosen was chosen because in 2004 it was already the hometown of Kawasaki Frontale F.C. (Frontale) in the Division 2 of the J-League. Interview surveys were conducted with pertinent persons of the Frontale, of the Association of Shopping Districts in Kawasaki, and of the Kawasaki Government Office, and related materials were collected. A mail survey was conducted with all of the stores (6,425) in Kawasaki during August and September in 2004.In conclusion :1.Frontale has nearly no power of influence on the shopping districts at the present time. However, if it becomes a strong team like a J-1 team, increases the chances for exposure on media like TV, increases the number of both stores and customers supporting the club, comes to value hometown people with great care, etc., it is able to get support of the shopping districts and stores. Because, when it develops a significant culture sector, it develops more lively hometown shopping districts and stores. In addition, it helps people have more pride in their hometown, helps children have more pride in their hometown, makes people have a deep affection for their hometown, etc.2.The shopping districts should be revived by collaborating with Frontale and making it grow with support such as hanging Frontale's posters, etc., buying tickets, giving donations and commodities, increasing fan club memberships, etc.At the present time, we do not find effective partnerships between Frontale and the shopping districts. However, since Frontale becomes a J-1 team in 2005,we can find a possible realization of establishing significant partnerships between these sectors. Less