The Practice of Media Literacy in Higher Education ; An Experiment in cooperation with Local Media and Educational Institution

该项目的目的是在区域合作政策的框架下在高等教育中实践媒体素养，其目的是通过提供当地有线电视节目和与当地社区分享大学课堂活动，“建立当地联系”。这个为期三年的项目制作了54个有线电视节目，并通过当地有线电视台播出。除了在互联网上（http：//www.surugadai.ac.jp/prof/mtsukamo/）展示这些节目外，我们还将这些节目捐赠给当地的中小学和公共霍尔斯，作为教材使用。在此期间，学生和有线电视观众都对调查作出了回应。结果显示，该计划促进了学生对当地社区的了解，并通过更好地了解视听的不同方面和沟通方式，提高了媒体素养。有线电视观众也评价这些节目。在项目期间，骏河台大学的学生和教师支持当地小学的活动，东京理工大学的学生拍摄了骏河台大学学生采访当地人的镜头。这些合作启发了一种新的媒体素养元拍摄理论，也证明了这些有线电视节目将人们作为“边界对象”联系起来，正如社会学家星星指出的那样。

The purpose of this project was to practice media literacy in higher education under the framework of regional cooperation policies which have as their aims "to make local connections" by both presenting local CATV programs and sharing university class activities with the local community. This three-Year project has produced 54 cable television programs and broadcasted them through local CATV. In addition to presenting them on the Internet (http://www.surugadai.ac.jp/prof/mtsukamo/), we have donated these programs to local elementary and middle schools and public halls for use as teaching materials. Both students and CATV audience members responded to surveys during the period. The results showed that the project promoted students' understanding of the local community as well as increasing media literacy through greater understanding of different aspects of viewing and ways of communicating with audio-visual. CATV audiences also evaluated these programs. During the project, Surugadai University students and faculty member supported local elementary school events and students of Tokyo Polytechnic University filmed Surugadai University students interviewing local people. These collaborations inspired a new theory of media literacy meta-filming and also proved that these CATV programs linked people as "boundary objects", as sociologist Star pointed outSome of the results of the project were reported at the 4th Nationwide Conference of Japan Association for Communication, Information and Society in February 2007, which was held at Setsunan University.