Agri-food Applications of Genetically-Modified Organisms: Public Perceptions, Risk and Sustainability

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Agricultural and food biotechnologies are being disseminated throughout Australia - despite growing consumer concerns. Employing a sociological framework, this research will investigate ways genetically-modified organisms (GMOs) - and their associated risks - are perceived by consumers. This Australia-wide study is significant because of the nation's current endorsement of GMOs, the reluctance/inability of science to recognise lay concerns, and the likelihood that some biotechnologies will compromise environmental sustainability. Outcomes will include: conceptual advances in relation to risk and trust; an understanding of consumer acceptance/rejection of GMOs; and, recognition of the potential for agri-food biotechnologies to contribute to sustainability.