Transforming Cultural Identity: Media flows between Australia and East Asia

通过评估澳大利亚在东亚媒体线路中的作用，本项目旨在确定新的行业和消费趋势。东亚媒体产业的崛起，估计价值1200亿美元，覆盖至少20亿消费者，正在改变澳大利亚的媒体文化。东亚媒体通过新媒体接触到澳大利亚观众，而澳大利亚媒体行业则通过跨国合作制作接触到亚洲。该项目计划检查媒体消费和生产中的这些趋势，以分析对澳大利亚观众和媒体产品的文化认同的影响。通过小跨国主义的创新框架，它计划对国家与地区的关系产生更深刻的理解。

By evaluating Australia's role in East Asian media circuits, this project aims to identify new industry and consumer trends. The rise of East Asian media industries, estimated to be worth US$120 billion and reaching at least 2 billion consumers, is changing Australian media culture. While East Asian media reach in to Australian audiences via new media, Australian media industries are reaching out to Asia via transnational co-productions. This project plans to examine these trends in media consumption and production to analyse impacts on the cultural identities of Australian audiences and media products. Through the innovative framework of minor transnationalism, it plans to produce a deeper understanding of the nation's relationship with its region.