Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney.

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This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis and on interviews with producers, policy makers, and consumers, will determine whether images of the city converge or compete in business practice and cultural production. The research complements recent major Australian initiatives to re-evaluate creativity in the media.