The Cultivation of Middle-Class Taste: Reading, Tourism and Education Choices in Urban China

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In urban China, high-income professionals and consumers have enormous influence on the development of élite education, travel, and cultural pursuits, but also on the stability of the Party-State. Their choices will materially affect Australian economic strategy, and will impact the socio-political character of the entire region. This project works to support Australian understanding of the tastes, aspirations and national priorities of this new formation: the Chinese middle class. The approach and outcomes of the research will enhance Australia's global position in innovative, relevant Asian scholarship, support good economic strategy, and provide an accurate socio-cultural lens through which to engage with Chinese and regional futures.