The General research about the structural transformation of the modern distribution

点击翻译按钮获取中文摘要

This study is based on the recognition that the current changes in Japanese distribution system should be evaluated as a structural transformation. After 2-year-research, we proved the followings. First, this structural transformation is performed through innovation of distribution, conducted by manufacturer or distributor. Second, by comparing the structural transformation in Japan with that of U.S., characteristics of structural transformation in Japan could become clear. Finally, the core of the transformation is the innovation of relationship between manufacturer and distributor. Manufacturer is trying to build channel relationship to reinforce its own brand. Distributor is also trying to build relationship with manufacturer for reinforcement of merchandising as well as redesign of store format.The above findings will be published as follows ;The development of mass merchandisers and innovation of distribution, by NakanoDistribution system of electronics in U.S., by KondoRelationship between brand and channel in apparel industry-the case of Onward Kashiyama, by KinoshitaManufacturer's brand strategy and channel, by SuyamaCompetition over Customer Service in U.S.-The strategy of consumer electronics super store, by WakabayashiAnalysis on partnership of convenience store, by OzakiThe state of small and medium sized retailers and town management, by OkadaNew media, internet and their effect to distribution system, by Takahashi