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The General research about the structural transformation of the modern distribution

现代流通业结构转型综述

基本信息

批准号：
07303011
负责人：
KONDO Fumio
金额：
$ 0.83万
依托单位：
KYOTO UNIVERSITY
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (B)
财政年份：
1995
资助国家：
日本
起止时间：
1995 至 1996
项目状态：
已结题

项目摘要

This study is based on the recognition that the current changes in Japanese distribution system should be evaluated as a structural transformation. After 2-year-research, we proved the followings. First, this structural transformation is performed through innovation of distribution, conducted by manufacturer or distributor. Second, by comparing the structural transformation in Japan with that of U.S., characteristics of structural transformation in Japan could become clear. Finally, the core of the transformation is the innovation of relationship between manufacturer and distributor. Manufacturer is trying to build channel relationship to reinforce its own brand. Distributor is also trying to build relationship with manufacturer for reinforcement of merchandising as well as redesign of store format.The above findings will be published as follows ;The development of mass merchandisers and innovation of distribution, by NakanoDistribution system of electronics in U.S., by KondoRelationship between brand and channel in apparel industry-the case of Onward Kashiyama, by KinoshitaManufacturer's brand strategy and channel, by SuyamaCompetition over Customer Service in U.S.-The strategy of consumer electronics super store, by WakabayashiAnalysis on partnership of convenience store, by OzakiThe state of small and medium sized retailers and town management, by OkadaNew media, internet and their effect to distribution system, by Takahashi

这项研究是基于这样一种认识，即当前日本分配制度的变化应该被评估为结构转型。经过两年的研究，我们证明了以下几点。首先，这种结构转变是通过由制造商或分销商进行的分销创新来实现的。其次，通过对日本和美国结构转型的比较，可以明确日本结构转型的特点。最后，转型的核心是制造商与经销商关系的创新。制造商正在努力建立渠道关系，以加强自己的品牌。经销商还试图与制造商建立关系，以加强商品销售和商店形式的重新设计。上述调查结果将发表如下：美国中野电子分销系统的大规模销售商的发展和分销的创新，Kondo服装行业品牌与渠道之间的关系--前进Kashiyama的案例，Kinoshita制造商的品牌战略和渠道，Suyama在美国的客户服务竞争-消费电子超级商店的战略，Wakabayashii的便利店合作分析，Ozaki的中小型零售商和城镇管理的状况，OkadaNew Media，互联网及其对分销系统的影响，Takahashi