A Research Study of Corporate Philanthropy in Chugoku and Shikoku Districts

有必要收集本研究可以依据的原始数据，因此我们计划在福山市和德岛县进行研究。在方法上，对企业家及其员工进行问卷调查，对企业慈善事业负责人进行访谈调查。根据数据的统计分析，福山市91%的企业家和德岛县85%的企业家都了解“企业慈善”的必要意识，即“对社区的社会贡献活动”。究其原因，超过80%的企业表现出了“企业社会责任”的基本概念。在他们的员工中，福山市83%的员工和德岛县78%的员工期望他们的企业家从事企业慈善事业（对社区的社会贡献活动），因为“社会责任管理”。目前，企业慈善（对社区的社会贡献活动）的必要意识在企业家和员工中已经被广泛观察到。然而，我们的数据显示了他们的意识和行为之间的差异。也就是说，福山市53%的企业家和德岛县43%的企业家参与了企业慈善事业（对社区的社会贡献活动）。为了促进企业家参与企业慈善（对社区的社会贡献活动），我们提出了一些方法和途径。我们要求建立基础设施，使企业家能够开展持续的活动，并支持员工参与志愿活动。

It was necessary to collect original data on which this study can be based, so that we planed to conduct research in Fukuyama city and Tokushima prefectrre. As for the methods, the questionnaires are used for enterprisers and their employees, and the interview survey for the persons in charge of corporate philanthropy of their enterprises.According to the statistical analysis of data, 91 % of the enterprisers in Fukuyama city, and 85 % of those in Tokushima Prefecture have understood the cncessary awareness of "corporate philanthropy", in other words "social contributing activities to their community". As for the reason, more than 80 % of them showed the basic concept of "social responsibilities of business corporations".In the case of their employees, 83 % of employees in Fukuyama city and 78 % of those in Tokushima prefecture, have expected their enterprisers to engage in corporate philanthropy (social contributing activities to their community), because of "socially responsible management".At present, the neccesary awareness of corporate philanthropy (social contributing activities to their community) has been widely obserbed in both enterprisers and their employees. However, our data shows the difference between their awareness and their behavior. That is to say, 53 % of enterprisers in Fukuyama city and 43 % of those in Tokushima prefecture have been engaging corporate philanthropy (social contributing activities to their community).In order to promote enterprisers' engaging in corporate philanthropy (social contributing activities to their community), we have suggested the ways and means. we have required to build the infrastructure in which enterprisers can develop continual activities, and to support employees can participate in volunteer activities.