A Research Study of Corporate Philanthropy in Chugoku and Shikoku Districts

由于需要收集作为研究基础的原始资料，因此我们计划在福山市和德岛县进行研究。在研究方法上，对企业家及其员工进行问卷调查，对企业慈善事业负责人进行访谈调查，根据数据统计分析，福山市91%企业家和德岛县85%企业家了解“企业慈善事业”的慈善意识，换言之，就是“对社区作出贡献的活动”。至于原因，80%以上的企业表示出了“企业的社会责任”的基本观念。就员工而言，福山市和德岛县分别有83%和78%的员工希望企业家从事企业慈善事业（对社区的社会贡献活动），因为“对社会负责的管理”。目前，企业家及其员工都广泛地认识到企业慈善事业（对社区的社会贡献活动）的必要性。然而，我们的数据显示了他们的意识和行为之间的差异。也就是说，福山市53%的企业家和德岛县43%的企业家一直在从事企业慈善事业（对社区的社会贡献活动）。为了促进企业家从事企业慈善事业（对社区的社会贡献活动），我们提出了方法和途径。我们要求建立基础设施，使企业家能够开展持续的活动，并支持员工参加志愿活动。

It was necessary to collect original data on which this study can be based, so that we planed to conduct research in Fukuyama city and Tokushima prefectrre. As for the methods, the questionnaires are used for enterprisers and their employees, and the interview survey for the persons in charge of corporate philanthropy of their enterprises.According to the statistical analysis of data, 91 % of the enterprisers in Fukuyama city, and 85 % of those in Tokushima Prefecture have understood the cncessary awareness of "corporate philanthropy", in other words "social contributing activities to their community". As for the reason, more than 80 % of them showed the basic concept of "social responsibilities of business corporations".In the case of their employees, 83 % of employees in Fukuyama city and 78 % of those in Tokushima prefecture, have expected their enterprisers to engage in corporate philanthropy (social contributing activities to their community), because of "socially responsible management".At present, the neccesary awareness of corporate philanthropy (social contributing activities to their community) has been widely obserbed in both enterprisers and their employees. However, our data shows the difference between their awareness and their behavior. That is to say, 53 % of enterprisers in Fukuyama city and 43 % of those in Tokushima prefecture have been engaging corporate philanthropy (social contributing activities to their community).In order to promote enterprisers' engaging in corporate philanthropy (social contributing activities to their community), we have suggested the ways and means. we have required to build the infrastructure in which enterprisers can develop continual activities, and to support employees can participate in volunteer activities.