Measuring Performance and Developing Evaluation Basis for Corporate Alliances-An Empirical Research through Diversified Approaches

经过两年的研究，我们取得了以下成果。本研究旨在探讨企业联盟绩效的测量程序，并建立企业联盟绩效的评估依据。当今，企业要想生存，企业协作战略是每个企业必不可少的。合作的形式几乎无法计数，如战略联盟、并购、外包、授权等。然而，人们常说，超过80%的联盟以失败告终。要解决这一问题，必须从多个角度对联盟绩效进行评价。在建立企业联盟时，不仅要考虑销售和利润，还要考虑相关组织的治理结构所解释的领导素质和集体决策过程。首席调查员和另外两名调查员一直专注于收集经验数据。首席调查员直接采访了参与企业联盟的公司总裁，特别是在美国和日本的媒体行业。访谈结果发表在2001年3月出版的《杂志》上。另外两名研究者也进行了实验研究。研究结果也发表在2001年3月出版的《杂志》上。总的来说，我们两年的研究项目顺利结束了。然而，这项研究的主题在未来有巨大的可能性可以探索。这次选择的行业只有媒体行业，这意味着其产品或内容是行业成功的关键。未来需要对各个行业进行分析。此外，我们的协作工作必须深化，以实现无边界的方法，明确绩效体系的测量和评估的基础。少

Our two-years research period has made us the following results.The purpose of the research was to explore the measuring procedures of the performance and to develop the evaluation basis of corporate alliances. Recently, in order to survive, corporate collaboration strategy is indispensable for every corporation. The form of collaboration is almost impossible to count such as strategic alliances, M&A, outsourcing, licensing and so on. However, it is often said that more than 80% of alliances has resulted in fail. In order to solve the problem, the performance of the alliances has to be evaluated from diversified points of view. Not only sales and profits, but also the quality of leadership, which is explained by the corporate governance of the concerned organizations, and the process of collective decision-making should be seriously considered when it comes to forge corporate alliances.Head investigator and two other investigators have been concentrated on collecting the empirical data … More from each profession. Head investigator conducted to make an interview directly from the company president involved in the corporate alliances especially in media industry in the USA and Japan. The interview results are published on the Journal presented to the booklet on March 2001. Two other investigators has also been conducted the experimental researches. And the research results are also published on the Journal presented to the booklet on March 2001.On the whole, our two-years research project was successfully concluded. However, the theme of this research has enormous possibilities to explore in the future. This time the industry chosen was only the media industry, which meant that its product or its content is a key to succeed in the industry. The various industries need to be analyzed in the future. Also, our collaboration work has to be deepen in order to realize the boundary-less approaches to make clear the foundations of measurement and evaluations of the performance systems. Less