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A Study on Evaluation Method of Kansei Quality

感性品质评价方法研究

基本信息

批准号：
12680453
负责人：
MUNECHIKA Masahiko
金额：
$ 2.24万
依托单位：
Waseda University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2000
资助国家：
日本
起止时间：
2000 至 2001
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-12680453/
关键词：
Kansei Quality SD Method Perception Process Evaluation Term Differences among Indivisuals Graphical Modeling Market Segment Product Design マーケットセグメント評価用語

项目摘要

Kansei Quality is quality that is measured by human image. Kansei Quality must be transformed into physical characteristics in order to reflect it on product design. The purpose of this research is developing methodology of evaluating Kansei Quality and linking to product design.In 2000 fiscal year, a questionnaire survey is investigated as a method of evaluating Kansei Quality. SD method that arranges pairs of adjectives is generally used in a questionnaire survey. In this research, past cases those related to Kansei Quality are investigated and pairs of adjectives are classified into some groups to obtain guidelines of selecting pairs of adjectives. The relation between classification, the meaning theory and human perception process is discussed.In 2001 fiscal year, several questionnaire surveys of Kansei Quality of some products are implemented according to the guideline. Based on the data analysis and personal profile of respondents, differences among individuals are clarified. An analysis method of Kansei Quality considering differences among individuals is proposed. The method applies principal component analysis to double centered data of total Kansei and makes the preference difference among individuals clear. Respondents are stratified into several strata by difference among individuals of distinction and evaluation items of Kansei Quality in the second step. Relation between evaluation results and physical characteristics is clarified by applying graphical modeling to each stratum in the last step. Graphical modeling can make it clear that how the evaluation structure of Kansei Quality is related to the perception process model.Results of the research make it possible to select evaluation terms systematically and to know useful information on product design considering Kansei Quality. Especially considering differences among individuals makes it clear that how market segments should be composed.

感性品质是以人的形象来衡量的品质。感性品质必须转化为物理特性，才能在产品设计中体现出来。本研究的目的是发展评估感性品质的方法，并连结到产品设计。在2000会计年度，调查问卷调查作为评价感性质量的方法。问卷调查一般采用形容词对的SD法。本研究通过调查过去与感性品质相关的案例，并将形容词对进行分类，以获得形容词对的选择指南。讨论了分类、意义理论与人类感知过程的关系。2001会计年度，根据指南对部分产品进行了感性质量问卷调查。根据数据分析和受访者的个人概况，澄清个体之间的差异。提出了一种考虑个体差异性的感性品质分析方法。该方法将主成分分析应用于总感性的双中心数据，明确了个体间的偏好差异。在第二步中，通过区分个体和感性品质评价项目的差异，将受访者分为几个层次。最后通过对各层进行图形化建模，明确了评价结果与物理特征之间的关系。图形化建模可以清楚地说明感性品质的评价结构与感知过程模型之间的关系。研究结果使系统地选择评价条件和了解考虑感性质量的产品设计的有用信息成为可能。特别是考虑到个体之间的差异，这就清楚了市场细分应该如何组成。