Modelling the Choices of Individuals

为个人的选择建模

• 批准号: DP0343632
• 负责人: Prof Jordan Louviere
• 金额: $ 13.78万
• 依托单位: University of Technology Sydney
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2003
• 资助国家: 澳大利亚
• 起止时间: 2003-01-23 至 2006-01-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP0343632
• 关键词: Modelling; Choices; Individuals

Individuals make decisions daily and some of these decisions have wide-reaching and long-term consequences, such as choices among housing, public transport, electoral candidates and health care options. The principal aim of this project is to develop reliable and valid ways to model individual level choice processes. Once completed, this will provide insights into ways to aggregate sampled observations when population-level applications are required, and allow us to compare and test several competing theories of choice behaviour. This will enable us to make contributions to understanding and modelling human decision making in many fields ranging from marketing to medicine.

个人每天都要作出决定，其中一些决定具有广泛和长期的影响，例如在住房、公共交通、选举候选人和保健方案之间作出选择。这个项目的主要目的是开发可靠和有效的方法来模拟个人层面的选择过程。一旦完成，这将为在需要人口水平应用时汇总抽样观察的方法提供见解，并允许我们比较和测试几种相互竞争的选择行为理论。这将使我们能够对从市场营销到医学等许多领域的人类决策的理解和建模做出贡献。