Intermediaries' New Roles and Strategies in Electronic Commerce

电子商务中中介机构的新角色与策略

基本信息

批准号：
14530145
负责人：
WATABE Kazuo
金额：
$ 2.24万
依托单位：
University of Shizuoka
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2002
资助国家：
日本
起止时间：
2002 至 2004
项目状态：
已结题

项目摘要

The purpose of this research is to clarify intermediary's and e-intermediary's roles in the marketplace. The researchers took the standpoint that the roles that intermediaries had played will be important in the future, and the intermediaries will keep existing in the future. In this research, the roles that the intermediaries had played was arranged, and the researchers classified them into nine kinds, such as information gathering and transmission, and counseling. Then, the cases of e-Marketplace (eMP), information intermediation, and electronic distribution industry were investigated as investigations of the e-business which executes intermediary's functions. In addition, we had interviews with the top management of the electronic intermediaries and electronic retail companies. And then, we analyzed the success factors of eMP in the United States. The 12 factors have been extracted. Finally, to accomplish the roles that the electronic intermediaries have to play efficiently, we investigated the strategies for improving the efficiency of daily operations.The following conclusions were obtained by this research. 1. For intermediaries, not just to survive but to thrive, they are urged to transfer themselves to an electronic intermediary or to improve the efficiency of daily operations by reviewing the business or adopting IT. 2. The information gathering and the information transmission function are the most important in the electronic intermediary. In addition, the commodity selection, the goods assortment function, the inventory adjustment function, and the sales promotion function are also important.

这项研究的目的是阐明中介和E-Intermediary在市场中的作用。研究人员的观点是，将来中介扮演的角色将很重要，并且中介将在将来保持现有。在这项研究中，安排了中介机构扮演的角色，研究人员将它们分为九种，例如信息收集和传播以及咨询。然后，研究了电子营销（EMP），信息中介和电子发行行业的案例，以调查执行中介功能的电子商务。此外，我们接受了电子中介机构和电子零售公司的高层管理人员的采访。然后，我们分析了美国EMP的成功因素。提取了12个因素。最后，为了完成电子中介机构必须有效发挥作用的作用，我们研究了提高日常操作效率的策略。这项研究得出了以下结论。 1。对于中介人而言，不仅要生存，而且要蓬勃发展，敦促他们将自己转移到电子中介机构或通过审查企业或采用企业来提高日常运营的效率。 2。信息收集和信息传输函数在电子中介中最重要。此外，商品选择，商品分类功能，库存调整功能和促销功能也很重要。