The Demonstrative Construction of Strategies ActivatingLocal Commerce by Applying Electronic Money

（1）采用问卷调查的方法，对消费者使用电子货币的情况和消费者对电子货币的认识进行了反复调查。通过调查发现，消费者对电子货币的便利性评价越高，对当地商业发展评价越高，使用电子货币的频率就越高。（2）调查了在日本许多地区进行的使用电子货币的地方商业振兴。在此基础上，构建了反映当地购物环境和消费者电子货币意识的利用电子货币激活当地商业的策略。

(1)The state of consumers' usage of electronic money (e-money) and consumers' consciousness on e-money are investigated repeatedly by using questionnaires. By the surveys, it is found that consumers who evaluate the convenience of electronic money higher or who evaluate the development of local commerce higher use e-money more frequently, etc.(2)Local commerce vitalizations using e-money, which are conducted in many areas in japan are investigated. Then, strategies activating local commerce utilizing e-money are constructed, which reflect local shopping environment and consumers' consciousness to e-money.