Experimental Approach to e-Business and Supply Chain using Business Games

在追求高效和快速管理的商业变革中，许多企业认识到电子商务和/或利用信息和通信技术进行供应链管理的重要性，并正在寻找解决这些问题的最佳方案。在本研究中，我们旨在以商业博弈为模拟方法，建立博弈模型，并在分析参与者之间的竞争或协作互动的基础上，找到电子商务和供应链管理问题的近似解决方案。细化了商业游戏开发与执行系统的需求，并在Internet上的特定服务器上实现，通过构建特定的商业游戏，探讨了与数据库的连接方法和业务流程的表示方式。我们利用我们的系统开发了电子商务和供应链管理的商业游戏。我们的游戏是基于askul在文具行业的互联网商业模式，以及MIT开发的the Beer Game在电子商务和供应链方面的模式。我们在横滨国立大学、筑波大学和民营企业（智库）中进行了这些博弈，讨论了模型的有效性和最优策略，得出了在相同的情况下可以同时应用多种策略，博弈方法在商业模式分析中也是有效的。

In the pursuit of the business change for efficient and rapid management, many enterprises recognized the importance of e-business and/or supply chain management using information and communication technologies, and they are searching for an optimal solution to these problems. In this research, we aimed to build gaming models through the business game as a simulation method, and to find an approximate solution to the e-business and supply chain management problem based on the analysis of the competitive or collaborative interactions among the players. We refined the requirement for business game development and execution system, and implemented it on the specific server in the Internet, and discussed the method for the connection to the databases and the representation of business processes through the construction of specific business games. We developed the business game on e-business and supply chain management using our system. Our games are based on the model of the Internet business of askul in the stationery industry, and The Beer Game developed in MIT in regard to e-business and supply chain respectively. We conducted these games in Yokohama National University, University of Tsukuba, and private enterprises (thinktank) to discuss the model validity and the optimal strategy, and we concluded that multiple strategies can be applied simultaneously in the same situation, and the gaming method is also effective in the business model analysis.