Changing Australian Drinking : A comprehensive social marketing program

改变澳大利亚的饮酒方式：全面的社会营销计划

• 批准号: LP150100772
• 负责人: Prof Sharyn Rundle-Thiele
• 金额: $ 16.24万
• 依托单位: Griffith University
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2015
• 资助国家: 澳大利亚
• 起止时间: 2015-11-20 至 2018-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP150100772
• 关键词: Changing; Australian; Drinking; comprehensive; social

This project aims to conduct a stratified randomised trial of an innovative social marketing program that is delivered to adolescents and their parents in Queensland Catholic education schools. The program is designed to change knowledge, attitudes and intentions to drink alcohol among adolescents. The information from this project is expected to be used to improve the program and expand its relevance and use in schools. The program developed will be made available for teacher use in secondary Australian Schools.

该项目旨在对一项创新的社会营销计划进行分层随机试验，该计划提供给昆士兰州天主教教育学校的青少年及其父母。该方案旨在改变青少年饮酒的知识、态度和意图。该项目的信息预计将用于改进该方案，并扩大其在学校的相关性和使用。所开发的程序将提供给澳大利亚中学的教师使用。