An analysis on the traveler's cognitive processes toward transport services and its implication for the fare policies

近年来，旅游IC卡在世界范围内迅速流行，它使交通服务提供商能够提供与旅游需求相对应的各种服务。本研究探讨旅客对交通服务的认知过程，并从成本效益的观点，评估何种类型的服务将是最理想的。

Recently, travel IC card has been rapidly prevailing around the world and it enables the transport service providers to provide wide variety of services corresponding to the travel demand. This study investigated the traveler's cognitive processes toward the transport services, and then evaluated which types of services would be the most desirable from the cost-effectiveness point of view.