A Longitudinal Study of the Role of Marketing Competencies in Individual and Organisational Performance

该项目的总体目标是展示能力在与澳大利亚福特汽车有限公司相关的个人和组织业绩方面的营销方面所起的作用。重点将放在实际、竞争激烈的国际汽车商业环境中营销能力的概念化和可操作性，而不是主要放在正规教育系统在向潜在员工提供一般营销知识方面的作用上。初步研究将在福特营销员工以及福特供应商和经销商中进行，在一个动态的环境中进行，为期几年。

The general aim of this project is to demonstrate the role of competencies in aspects of marketing, in relation to individual and organisational performance, relevant to the Ford Motor Company of Australia Limited. The focus will be on the conceptualisation and operationalisation of marketing competencies within the practical, competitive international automotive business environment, and not principally on the role of the formal educational system in delivering potential employees with general marketing knowledge. Primary research will be conducted among Ford Marketing employees, and among Ford suppliers and dealers, in a dynamic environment, over several years.