Modelling the Diffusion of Innovation in Marketing Research

市场研究中创新扩散的模型。该项目将确定和解释在澳大利亚组织的营销研究的利用。主要（但不是唯一的）重点将是基于互联网的营销研究创新的传播。以前的市场研究受到限制，因为只关注一个部门（如旅游业）或使用方面，或使用小样本，或排除重要的互联网创新或管理评价。这个项目将调查市场研究在许多工业部门的传播，在几年内。该项目将产生具有直接价值的“基准”效益，并通过不断评价创新的研究做法产生持久效益。

Modelling the Diffusion of Innovation in Marketing Research. This project will identify and explain the utilisation of marketing research in Australian organisations. The major (but not exclusive) focus will be the diffusion of Internet-based marketing research innovations. Previous studies of marketing research have been limited, through focussing on only one sector (such as tourism) or aspect of usage, or by using small samples, or by excluding important Internet innovations or managerial evaluations. This project will investigate the diffusion of marketing research across many industrial sectors, over several years. The project will yield "benchmarking" benefits of immediate value, and enduring benefits through the continuing evaluation of innovative research practices.