Affective Technology: Concepts and Methodologies

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This research defined affective technology as “technological products and services that provide users with affective responses,” and aimed to establish the concept and methodologies. After defining the concept, factors of products and services (causes) as well as factors of affective responses among users (results) were systematized. Measurement methods for these factors were proposed. Based on the relationship between causal and result factors, methodologies to create affective technology were proposed. Finally, characteristics required for organizations to create affective technologies, as well as evaluation methods of these characteristics, were investigated.