A Comparative Study of Japan and South Korea on Agricultural Products Brand Management

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The results of this study can be summarized into the following three. First, under the retail-led distribution system of agricultural products, the branding of products can be a measure to avoid the pressure of the lower prices. Second, to ensure product quality control over brand identity, educational activities and monitoring be implemented at the farm field is very important. Third, in brand management, it is necessary to make hierarchy of brand which is combined product line and brand elements.