Empirical Study on the Formation of Vertical Marketing system in Agricultural and Marine Products

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In this study, we study empirically from the perspective of vertical marketing system, the aspect of vertical integration of agricultural and marine products distribution channels. At that time, rice, fruit and vegetables, meat, seafood is the subject of research. As a result, in the form of vertical marketing system, the difference can be seen by the item. Among them, rice and vegetables even in vertical integration of distribution channels was weak historically, that it is seen as a backward integrated vertical marketing system became clear.