A Study on the Type and the Movement of the fresh foods merchandising of the supermarket in a period of the mega-competition

大竞争时期超市生鲜商品营销类型及动向研究

• 批准号: 14360127
• 负责人: ONO Masayuki
• 金额: $ 7.17万
• 依托单位: YAMAGATA UNIVERSITY
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (B)
• 财政年份: 2002
• 资助国家: 日本
• 起止时间: 2002 至 2004
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-14360127/
• 关键词: global competition of retail trade; supermarket; merchandising of fresh foods; reorganization of fresh foods market; behavior of supplier; スーパーの生鮮食品調達; 卸売市場の変容; 国内産地の対応方向; 国際的な生鮮食品調達戦略

The increase in the number of stores of the each supermarket chain and the enlargement of the each store proceeded rapidly in the 1990's, and it accelerated the reorganization of the food retail structure. However, each supermarket chain has the problem of the lower profitability of the fresh foods and the decline in the sales efficiency.The important elements of the fresh foods merchandising of the supermarket chain in the 1990's are the development of the logistics which utilized IT, the building of the fresh foods SCM and the adapting to the consumer's needs for the safe foods.The fresh foods merchandising of the supermarket chain is showing the tendency which is standardized among the sales forms and the chains. However, the competition among the sales forms and the chains is looking for making a difference in the merchandising. The important means of the case are the consuming region place products and the organic farm products.Each supermarket chain purveys fresh foods in the various ways in addition to the wholesale market at present. As the result, the forming of the supply chain to have supported a merchandising in the supermarket chain at the wholesale market and the supplier, the place of production is moving ahead.Through above things, the fresh foods market structure under the leadership of the supermarket chain is formed at present, and the supply chain which supported a merchandising of the supermarket chain in the stage of relay market and the stage of a place of production is being formed.

1990年代，各连锁超市门店数量的增加和门店规模的扩大迅速进行，加速了食品零售结构的重组。然而，各连锁超市都存在生鲜食品盈利能力较低、销售效率下降的问题，90年代连锁超市生鲜食品营销的重要因素是利用信息技术发展物流，生鲜食品供应链的构建和适应消费者对安全食品的需求，连锁超市的生鲜食品营销在销售形式和连锁经营中呈现出标准化的趋势。然而，销售形式和连锁店之间的竞争正在寻求在商品销售方面的差异。消费地域性产品和有机农产品是解决这一问题的重要手段，目前除批发市场外，各连锁超市还以多种方式供应生鲜食品。因此，供应链的形成支撑了连锁超市在批发市场和供应商、产地的商品化，通过以上的事情，目前形成了连锁超市主导下的生鲜食品市场格局，在中转市场阶段和产地阶段支撑连锁超市商品化的供应链正在形成。

项目成果

Food Distribution analyzed by"CENSUS OF COMMERCE"

通过“CENSUS OF COMMERCE”分析食品分布

• 发表时间: 2004
• 期刊: JOURNAL OF AGRICULTURE AND FORESTRY STATISTICS 54-5
• 作者: T.Kobayashi;H.Kajiura-Kobayashi;Y.Nagahama;M.ONO
• 通讯作者: M.ONO

小売業のグローバル化と日本的流通システム

零售业的全球化与日本的流通体系

• 发表时间: 2002
• 期刊: 同志社商学 53巻5・6号
• 作者: 熊本昌平;辻和良;大西敏夫;藤田武弘;Satoshi Kai;木立真直
• 通讯作者: 木立真直

Possibility of Global Sourcing for Perishable Vegetables in Retail and Food Service Industries

零售和食品服务行业全球采购易腐蔬菜的可能性

• 发表时间: 2002
• 期刊: AGRICULTURAL MARKETING JOURNAL OF JAPAN 11-2
• 作者: M.KIDACHI

食品小売・外食業におけるグローバル調達構造

食品零售和餐饮业的全球采购结构

• 发表时间: 2002
• 期刊: 農業市場研究 11巻2号
• 作者: Zhou Xiaoming;Yujiro Fuchino;Jyunichi Inagaki;甲斐諭;木立真直
• 通讯作者: 木立真直

スーパーの仕入・販売戦略は今

目前超市的采购和销售策略是怎样的？

• 发表时间: 2004
• 期刊: 農業と経済 70巻5号
• 作者: S.Satoh;M.Takanezawa;A.Akimoto;V.Kiron;T.Watanabe;坂爪浩史
• 通讯作者: 坂爪浩史