Strategy for growing brand equity; geographical study on large-scale farmers in Japan.

品牌资产增长战略是发达国家农业创造附加值的一个关键问题。首先，笔者列举了日本部分地区的农水产品品牌，包括北海道、千叶、长野、滋贺和宫崎县。其次，通过案例分析，阐明了品牌资产的实现过程和要素。根据品牌的形成条件和产品的运输方式，将品牌分为四种类型。

Strategy for growing brand equity is a crucial issue to create added value in agriculture in developed countries. Firstly, I made a list on brand-name of agricultural and marine products in some regions in Japan, including Hokkaido, Chiba, Nagano, Shiga and Miyazaki prefecture. Secondly, I clarified the process and factor of completing brand equity according to some case studies. As a result, I divided brands into 4 types on the conditions of making brand and the methods of shipping products.