A study of the Coexistence of Globalized Consumer Culture andLocal Culture

本项目旨在探讨全球化消费文化和具有日本本土文化背景的“日本式”消费文化在日本同时存在的社会学思考和定量分析现象。在数据方面，本项目在东京大都市区进行了大样本的调查研究，对国民认同进行了量表研究，并定量分析了国民认同量表与社会分层之间的相关性。

The purposes of this project are to explore the sociological deliberation and to conduct quantitative analysis of phenomena that globalized consumer culture and 'Wafu' (Nippon-style) consumer culture with local Japanese cultural background are both existed in Japan.As for the data, this project has conducted a survey research to a large sample in the Tokyo metropolitan area to scale national identity, and also did quantitative analysis of the correlation between the national identity scales and social stratification.