The new developments of retail marketing by Bayesian modeling

点击翻译按钮获取中文摘要

The purpose of the study is to develop models and to get useful findings based on the proposed models for realizing sophisticated retail marketing. We composed the proposed models by using the framework of Bayesian modeling. The models that we proposed involved "consumer heterogeneity", "time heterogeneity" and "latent variables". We have achieved the original purpose of the study within a time frame. Finally, we showed the usefulness of "data assimilation approach", which is the new direction of this research area.