Study on the strategic marketing activities of agricultural cooperatives (JA)-A model of fruits and vegetables-

本研究的目的在于阐明果蔬的战略营销活动模式，在营销果蔬的资源、目标顾客和产量、质量等方面识别和发展直复营销变得重要，同时，对顾客的营销，再加上对零售店的推售和对店外的拉售，其效果是预期的，另一方面，在本研究中获得的结果是，随着食品系统中价值链和供应链的融合，营销活动发挥了重要作用。

The purpose of this study is to clarify the strategic marketing activity models of fruits and vegetables.Marketing of fruits and vegetables in the resources to target customers and production in quantity and quality to identify and develop direct marketing becomes important.Also,Marketing to customers,coupled with the push sales to retail stores and pull sales at stores outside,its effect is expected.On the other hand, important partnerships and advanced Prefecture organization unification.Results obtained in the present study,with fusion of the value and supply chain in the food system,marketing activities plays an important role.