Merchandising and Organization Strategy of Local Retailer's in Agricultural production

在西方和亚洲国家，大型超市的地位很高。其中许多是国家或跨国公司。在农产品和新鲜食品领域也有类似的趋势。另一方面，在日本，当地食品店的地位和作用相对较高。他们在农产品和新鲜食品领域与大公司，至少是全国性或跨国公司，并驾齐驱，本地食品商店的竞争力来源是什么？在这一领域，迄今为止的研究积累很少。本研究的特点是对上述内容进行了新的实证研究。我们证明了地方食品商店的活动内容，目的是通过高质量的产品来确保客户和差异化。1：与农民合作的特色商品的多样性，2：地方食品商店的直接推广服务，3：利用当地食品的商店管理的生产。

In Western and Asian countries, the status of large-scale supermarket is high. Many of which are national or multinational companies. There are similar trends in the field of agricultural products and fresh food. On the other hand, in Japan, the status and roles of local food stores are relatively high. They are fighting neck and neck with large companies, which are national or multinational companies at least, in the field of agricultural products and fresh food.What is the source of competitiveness of local food stores? In this field, research accumulated little until now. New empirical finding for the above-mentioned is feature of our study.We proved the contents of the activity in local food stores aimed at securing customers and differentiation through the high quality products.there are 1:Variety of the characteristic goods by cooperation with the farmer, 2:Direct extension service by local food store, 3:Production of a store management which utilized the local food.