Merchandising and Organization Strategy of Local Retailer's in Agricultural production

在西方和亚洲国家，大型超市的地位很高。其中许多是国家或跨国公司。农产品和生鲜食品领域也有类似的趋势。另一方面，在日本，当地食品店的地位和作用都比较高。在农产品和生鲜食品领域，他们正在与大公司并驾齐驱，至少是国家或跨国公司。当地食品店的竞争力来自哪里？到目前为止，在这一领域的研究还很少。对上述新的实证发现是本研究的特色。我们证明了当地食品店活动的内容，旨在通过优质产品获得顾客和差异化。有1：与农民合作的特色商品的多样性，2：当地食品店的直接推广服务，3：利用当地食品生产门店管理。

In Western and Asian countries, the status of large-scale supermarket is high. Many of which are national or multinational companies. There are similar trends in the field of agricultural products and fresh food. On the other hand, in Japan, the status and roles of local food stores are relatively high. They are fighting neck and neck with large companies, which are national or multinational companies at least, in the field of agricultural products and fresh food.What is the source of competitiveness of local food stores? In this field, research accumulated little until now. New empirical finding for the above-mentioned is feature of our study.We proved the contents of the activity in local food stores aimed at securing customers and differentiation through the high quality products.there are 1:Variety of the characteristic goods by cooperation with the farmer, 2:Direct extension service by local food store, 3:Production of a store management which utilized the local food.