Strategic introducing and development of color environment of life as communication tool

从人类生命科学的角度探讨了色彩设计作为一种传播工具的问题，得出了以下结论：将反光材料布置在服装上臂外侧或背部上部，可以在服装环境的范围内把握服装的整体形态。然后我们研究了食品环境领域的包装颜色。消费者对绿色包装的口香糖有一个共同的形象。在纸包装的情况下，果汁主体的眼睛往往会聚集到对比色调的配色方案。根据与消费者形象相对应的颜色进行色彩安排，估计商品特征的意义传递在生活环境领域的洗发水容器中非常有效。此外，我们清楚地表明，在广告招牌的情况下，色调的差异是有效的，以提高吸引力和可见性的颜色。

We discussed color design as a communication tool from the viewpoint of human life science and obtained the following results.When retroreflective materials were arranged on the outside of the upper arm of clothes or on the upper part of the back, we could grasp the overall form of clothes in the sphere of Clothing Environment. We examined then the color of the package in the sphere of Food Environment. It became clear that consumers have a common image about green package of chewing gum. In the case of paper package of juice subject's eyes tend to gather to the color scheme of contrast tone. Color arrangement based on the colors that correspond to consumers' image was estimated that meanings transmission of characteristics of commodity was very effective at the shampoo container in the sphere of Living Environment. Furthermore, we showed clearly that the differentials of tone are effective for improving of attractiveness and visibility of color in the case of advertising signboard.