Evaluating the Benefits of Regional e-Marketplaces for SMEs

电子市场激增，但关于电子交易的好处及其对企业，特别是中小企业的影响的研究很少。一家公司应该加入电子市场吗？如果是，它应该选择哪一个，应该使用什么标准来评估适当的模式？这项研究项目探讨了这些问题，并研究了一个独特的电子市场概念“2Cities”的好处，该概念由地区政府发起，重点关注中小企业。研究结果和建议将对区域经济规划具有重大价值，并为企业和政府提供参与电子市场以改善经济发展的最佳做法模式。

Electronic marketplaces proliferate yet there are few research studies on the benefits of electronic-trading and its impact on businesses, particularly SMEs. Should a company join an e-marketplace and if so which one should it select and what criteria should be used to evaluate the appropriate model? This research project explores these issues and examines the benefits of a unique e-market concept "2Cities" sponsored by regional government and focussed on SMEs. The findings and recommendations will be of immense value in regional economic planning and provide business and Government with a best practice model for e-marketplace participation for improved economic development.