Proliferation and Measurement of Environmental Contribution

本研究旨在探讨日本新近兴起的“环境贡献”概念的扩散与衡量。这个概念是指通过销售生态产品来获取利润，同时为保护环境做出贡献的理念。本研究采用自愿披露的企业环境报告，因为企业对环境管理的态度可能反映在这些报告中。该研究采用了文本挖掘方法，并统计了特定单词在报告中出现的频率。

This study aims to discuss on the proliferation and measurement of the recentlyemerging concept in Japan “environmental contribution”. The concept refers to theidea of making profit through sales of eco-product and simultaneously contributing toenvironmental conservation. The study uses corporate environmental reportsvoluntarily disclosed since corporate attitudes toward environmental managementmay be reflected in such reports. The study employs text-mining methodologies andcounted frequencies of specific words appearance in the reports.